Posted by Olivier Blanchard
Who are you most likely to believe: a) An advertisement (print, TV, radio,point of purchase)? b) A sales guy on a used car lot? c) A dear and trusted friend or family member whose opinion you value? It isn't a trick question. Depending on what study you read, the numbers fluctuate, but the findings are pretty much always the same: Purchases influenced by traditional advertising: Less than 25%. Purchases influenced by recommendations from peers: 65% and above. Moreover: Advertising can... ›››
Posted by Olivier Blanchard
Corante contributors Shel Holtz and Neville Hobson are launching their joint venture with Joseph Jaffe and CC Chapman today. The company, christened "Crayon" promises to be a fantastic experiment in Marketing's evolution. (These guys are all brilliant, visionary, and very good at what they do.) In Neville's own words: "We’re not an agency nor a consulting practice as is traditionally defined. What we are is whatever you want or need us to be. I like to think of us as... ›››
Posted by Olivier Blanchard
Brilliant post by fellow Corante contributor Grant McCracken this week. Just brilliant. In Innovation for The Innovator, Grant spells out the fundamental shift (and struggle for survival) faced by corporations today: "The corporation once had a "perfect world" scenario: create an extraordinary product in a blue ocean (i.e., new) category and defend a fountain of profit with good strategy and smart tactics. In the perfect world, change came in increments. Some competitors would enter the category with some variation on... ›››
Posted by Olivier Blanchard
Foghound and Corante's Lois Kelly posted a terrific set of quick observations inspired by the BIF2 Collaborative Innovation Summit held October 4-5 in Rhode Island. Here are the highlights: Innovation is not a process. It’s creating an environment that helps teams of people quickly build trust and relationships. Then people have the right framework to create. Ivy Ross, executive vice president, product design and development, Old Navy on the secret of quickly getting new ideas from teams Innovation is often... ›››
Posted by Olivier Blanchard
John Moore recently wrote a piece on his Brand Autopsy blog in which he answered this question from a reader: Judy: “Can you tell me what it means to create an employee experience? How do the best companies ensure that the employee experience is aligned to the customer experience?" The question is as unusual as it is insightful - and considering the amount of posts recently that address the issue of employee morale and its impact on brands, it couldn't... ›››
Posted by Olivier Blanchard
I know this is supposed to be an editorial piecem but once you read the piece below, you'll agree that it doesn't need to be bookmarked by commentary. It speaks for itself. From Michael Wagner's Own Your Brand blog: Several scientists were studying a group of monkeys. It’s always the monkeys who get the attention. In a large room the scientists had hung a climbing rope with a bunch of bananas at the top. When the monkeys were brought in,... ›››
Posted by Olivier Blanchard
Our very own Mary Shmidt illustrates a point I touched on in a recent BrandBuilder post with her expose on Kraft's "innovative" Grate It Fresh parmesan: Sometimes, innovation isn't. And coming out with "new and improved" products that are neither new nor improved can sometimes be little more than a shot in the dark. Case in point: Kraft's new "Grated Fresh" parmesan cheese. Fresh parmesan and a grater, all in a convenient bag. Cool idea? Lame idea? Well, I guess... ›››
Posted by Olivier Blanchard
BrandXPress recently published a piece that addressed the issue of employee engagement's role in the success of businesses. I could paraphrase, but the post is sort and well-written as it is, so here it is in its full glory: A recent study by Standard Life shows that the employees the felt part of the business and understood its goals were willing and able to contribute their best to achieving those goals. Your internal communications plan and branding is a huge... ›››
Posted by Olivier Blanchard
Interesting post by Deron Bauman on the clusterflock blog I'm not sure how familiar lay-people are with the term design language but design language is used to describe the family of physical attributes associated with a particular brand. We can speak of the BMW design language, for instance, and although the phrase might be confusing, we can conjure an image of what a BMW looks like; we can remove the badging and see the car and know which company designed... ›››
Posted by Olivier Blanchard
Ah, Kathy Sierra... What can I say. Kathy writes one of the most consistently great blogs dealing with business, marketing, and all things related to them. One of her latest entries on Creating Passionate Users deals with capturing and keeping someone's attention. For the purposes of this discussion, that would be... your customers, or potential customers, but the concept can definitely be applied to other parts of your life as well. (Students, cute girls, managers, parents, readers, etc.) In her... ›››
Posted by Olivier Blanchard
John Winsor points us to this post by Seth Godin today in which he poses this astute question: "What is success?" Per Seth: "It's a serious question. How do you know when you're successful--when you have enough market share or profit or respect or money? How do you decide what success is?" I've run into my share of people for whom success was simply owning a Porsche, a few great sets of golf clubs, and having a 6,000 sq.ft. house... ›››
Posted by Olivier Blanchard
To mark the always fun "Speak Like A Pirate Day," we've selected some of the best "soundbites" from our little corner of the blogosphere. Enjoy, arrrrrrrrrrrrrrr: "It’s getting more and more costly to lie to customers. It used to be that when a company took advantage of a customer, the customer might report it to the Better Business Bureau and grouse to a few friends. Now, however, one act of ripping off a single customer can set off a tidal... ›››
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Jan 18 - 3:23 PM
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- WonderBranding: Marketing to Women
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Word is out that much-beloved Dove will launch the next phase of its Campaign for Real Beauty next month with the release of Dove Pro-Age, a collection of personal care products for the Boomer market. According to a report... ›››
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Category:
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- NevilleHobson.com
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Content summary: Coffee with crayon in Second Life; discussions prompted by listeners - a journalist who doesn’t care about reader feedback, engaging all employees within an organization, dealing with podcast catch up, the goal of the Microsoft/Edelman Vista blogger campaign;... ›››
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Category:
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- acleareye.com
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“You don't drown by falling in the water; you drown by staying there.” That quote sounds obvious, but obviously it's not. Check out Zimmerman's Pick-N-Click-Ads. This just blows my mind! Here's some of the agency's web copy found under... ›››
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Category:
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- a shel of my former self
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Content summary: Coffee with crayon in Second Life; discussions prompted by listeners - a journalist who doesn’t care about reader feedback, engaging all employees within an organization, dealing with podcast catch up, the goal of the Microsoft/Edelman Vista blogger campaign;... ›››
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Category:
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- NevilleHobson.com
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Content summary: A special episode of The Hobson & Holtz Report features a Skypecast conducted on Saturday, January 13, addressing ethics in public relations and organizational communications with a focus on new media. Show notes for the Ethics Skypecast:... ›››
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Category:
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- a shel of my former self
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Neville and I had our crayon shirts on this morning as we joined the first “coffee with crayon,” which will take place in the crayonville offices in Second Life every Thursday. I counted about 20 or so participants talking... ›››
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Category:
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- Ageless Marketing
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When my daughter Stephanie was 7, she looked up from the comics one morning at breakfast and asked me to listen to her as she read the Calvin and Hobbes strip. It seems that Calvin was complaining to his... ›››
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Category:
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- Brand Autopsy
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Did you read the BusinessWeek sidebar article where Marshall Goldsmith, superstar executive coach and prolific author, shares common mistakes made by eager leaders? I did and I found them to all be thought-provoking. I also found the complete list... ›››
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Category:
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- NevilleHobson.com
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If you want another example of what a blog can potentially do for an organization’s outreach to its customers, look no further than Marriott on the Move, the new blog launched this week by Bill Marriott, Chairman and CEO... ›››
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Category:
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- John Winsor
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I came home from a trip last night and stopped by my local Wild Oats to get some dinner. Being thirsty, I looked around to find something healthy to drink. While I drink a lot of green tea/juice mixes,... ›››
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Category: branding sustainability
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- a shel of my former self
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Content summary: A special episode of The Hobson & Holtz Report features a Skypecast conducted on Saturday, January 13, addressing ethics in public relations and organizational communications with a focus on new media. Show notes for the ethics Skypecast:... ›››
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Category: for immediate release
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Jan 17 - 10:23 PM
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- The Social Customer Manifesto
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What do you do when you run one of the most-recognized hotel chains on planet Earth, and learn there's a better way to connect with customers and employees? If you're Bill Marriott, you start a blog. Marriott: "I'm venturing... ›››
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Category: newvoices
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- This Blog Sits at the
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Recently, Gawker took aim at blogger cliches. Best ever! not so much OMG (Oh my God) I just threw up a little bit in my mouth yo! seriously? What's next, x? um wait for it x made my eyes... ›››
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Category: anthropology of contemporary culture
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- NevilleHobson.com
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In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 37-minute conversation with Lionel Menchaca, Digital Media Manager at Dell, the global computer systems manufacturer and vendor. Our conversation included discussion about Dell customer service... ›››
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Category: for immediate release
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- a shel of my former self
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In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 37-minute conversation with Lionel Menchaca, Digital Media Manager at Dell, the global computer systems manufacturer and vendor. Our conversation included discussion about Dell customer service... ›››
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Category: for immediate release
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- acleareye.com
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"Fun without sell gets nowhere, but sell without fun tends to become obnoxious." Here's a great example of "plaid branding" using an upcoming Super Bowl ad, courtesy of our friends at AdPulp: K-Fed's "Rappin' Patty" On Superbowl Sunday The... ›››
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Category:
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- Johnnie Moore's Weblog
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I think we've barely scratched the surface of how networks could change the way we live our lives. David Weinberger lists a few fascinating projects that use web technologies to enliven our politics. David saysLots and lots going on,... ›››
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Category: sunlight foundation blogs & networks politics
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- Johnnie Moore's Weblog
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I quite often hear people calling for more more action and less talk. Strangely, they have never done so in mime. Trackback URL: http://www.johnniemoore.com/mt/minotaur.cgi/1530 Comment... ›››
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Category: facilitation
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- The Social Customer Manifesto
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United Airlines (via Joseph Jaffe): "United - The Thinking Airline - has decided to drop snacks on flights less than 2 hours (which PS equals about 5 hours when you factor in travel and wait time) According to the... ›››
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Category:
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- the brand builder blog
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Dave Armano, over at the super smooth Logic+Emotion blog points us to a fascinating piece written by Nilofer Merchant and published over at Marketing Profs about influencers and the mechanism by which they... well, influence others - and each... ›››
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Category:
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- The Social Customer Manifesto
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Edelman's Steve Rubel has jumped on the "newvoices" bandwagon that we started a while back. (Welcome, Steve!) In case you had missed the original post regarding the "newvoices" tag, which appeared here in July, 2005, here's what I proposed:... ›››
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Category: newvoices
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- Ageless Marketing
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The custom of naming generations began in the post–World War II era. It was not spearheaded by social scientists. Marketers began the practice sans scientific foundation. Inspiration often comes from outside marketing. For instance, marketers borrowed boomer from Landon... ›››
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Category: boomers demographics marketing consumer research
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- New Media Marketer
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Ad Age today reports on How to Make Effective Online Video Ads. According to a report released by Dynamic Logic all online video ads are not created equal. There are a few things marketers need to be aware of... ›››
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Category: advertising
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- NevilleHobson.com
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I spend quite a bit of time in Second Life. Recently I’ve been visiting different places I hear about, especially when that involves what a company is up to. There’s a lot going on in Second Life which I... ›››
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Category: events crayon virtual communities communication business
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- Brand Autopsy
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While reading Bill Moggridge's DESIGNING INTERACTIONS, I became aware of the "Ten Things Google has Found to be True." It's Google's corporate manifesto from the early 2000s and it's a very worthwhile read. [Maybe you've already read it and... ›››
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Category: business strategy
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Jan 16 - 10:23 PM
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- Marketing Roadmaps
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Interested in how to use blogs and social media in event marketing? I'm doing a webinar for Nomadic Display on February 8th at 1pm EST that will answer that very question. More info on the Nomadic Web site. Tags:... ›››
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Category: trade show marketing nomadic display event marketing blog
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- a shel of my former self
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I’m not sure what to make of the announcement that PR Newswire press releases will now include a Technorati button. On the one hand, it’s great that one of the giants of news release distribution services is expanding the... ›››
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Category: media pr social media blog
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- The Social Customer Manifesto
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Is it just me, or does the whole "X is the New Y!" mindset inevitably lead down a path of perpetual trend-chasing and keeping-up-with-the-Jonesesism?... ›››
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Category:
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- This Blog Sits at the
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It is 2010. You're in San Diego, visiting a friend. He takes you to a hip little eatery. The neighborhood is filled with auto repair yards and unbranded coffee...but not for long. The condos are coming. There's a guy... ›››
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Category: anthropology meets economics
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- The Social Customer Manifesto
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Hugh McLeod hits two out of the park. Read 'em both. On Blogging (excerpt): "If your goal is to have a large, influential online readership, I’d say give yourself five years. That's how long it took Om Malik. Some... ›››
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Category:
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- The Social Customer Manifesto
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David Armano, on how to connect: "Know something about me—find some common ground and strike up a conversation. Just like in life, chances are I'll be receptive and we'll end up talking."... ›››
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Category:
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- John Winsor
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I've thinking a lot lately about the celebration of "You." It is wonderful to see the power of the people rising. Yet, I wonder if many marketers aren't running from one side of the boat, full control of the... ›››
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Category: co-creation consumer generated content (cgc) community
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- a shel of my former self
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Wanna talk communications? Marketing? PR? Wanna have that chat face-to-face with other people who share your interest from anywhere in the world? You’re in luck. Grab a cup of coffee, log into Second Life, teleport on over to Crayonville... ›››
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Category: crayon
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- WonderBranding: Marketing to Women
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As if you needed proof that women are the majority consumer: today's NY Times reports 51% of Women Are Now Living Without a Spouse. Factors include marrying at an older age, waiting longer to remarry, and widows who have... ›››
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Category:
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Jan 15 - 10:23 PM
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- Diva Marketing (Blog)
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A new year is a great time to travel in a different direction. Bloggy pal Tris Hussey, social media consultant extrodinarie, is ready to explore a full time gig opportunity. I want to stay active in the blogosphere. I'd... ›››
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Category: from the heart
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- a shel of my former self
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British rock band Koopa entered this week’s UK top 40 at number 37 with their single, “Blag, Steal & Borrow.” It’s a groundbreaking debut on the charts because Koopa has no CD and is not signed by a label.... ›››
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Category: new media
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- Marketing Roadmaps
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More client news.
As part of its Sundance activities, HP is holding a photo contest called Snapshot Diaries. Entrants submit 6-10 related photos with captions that tell a story. The winning entry will be turned into a short... ›››
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Category: snapshot diaries sundance channel hp sundance pr
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- Diva Marketing (Blog)
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Anyone up for blogger wonk/meet-up/happy hour this Friday (Jan 19th) night? Teresa Caro and I will be in your fair city .. we are speaking on social media at the Fancy Food Show on Saturday and we would love... ›››
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Category: weblogs social media networking social networking
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- a shel of my former self
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As a frequenty Southwest flyer, I was among those receiving an email today announcing the redesign of the airlines’ home page. The email touted the focus on the kinds of resources and tools we, the customers, need most often,... ›››
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Category: participatory communication
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- the brand builder blog
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I found this on Mike Wagner's blog Friday, and I like it a lot. First though, a little vocab recap so you'll know what Mike is talking about when he mentions "thin slicing." Thin-slicing refers to the ability of... ›››
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Category:
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- a shel of my former self
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Trackback spam has been an irritant for a long time, but over the last few weeks it has become intolerable. Between this blog and the one for my podcast, ”For Immediate Release, I am deleteing around 100 illicit trackbacks... ›››
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Category: blog
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- a shel of my former self
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British rock band Koopa entered this week’s UK top 40 at number 37 with their single, “Blag, Steal & Borrow.” It’s a groundbreaking debut on the charts because Koopa has no CD and is not signed by a label.... ›››
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Category: new media
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- The Social Customer Manifesto
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David Wallace, the Lifekludger, asks: "Is the 'multi-touch' screen dependent on using an actual human finger to 'touch' it? Will my mouthstick work the 'multi-touch' or a pen, or a plastic stick…? Is it a 'multi' touch display in... ›››
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Category:
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- Ageless Marketing
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The play is always the same. Only the actors change. More than we seem willing to admit, the people of one generation live out their lives in much the same pattern as people of any other generation. Of course,... ›››
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Category: human development demographics marketing
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- a shel of my former self
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Whether the rules of any given social media space are written or unwritten, it is important for marketers and communicators entering these spaces to learn them. We at crayon learned the hard way when we claimed a “first” in... ›››
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Category: second life social media
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- WonderBranding: Marketing to Women
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The Software & Information Industry Association (SIIA) has just announced their list of finalists for the 2007 CODIE Awards, and WonderBranding is proud to be included in the Best Media Blog category. I find myself in excellent company with... ›››
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Category:
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- a shel of my former self
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As if there isn’t enough evidence of media convergence, Niall Kennedy reports that the latest high-definition TV’s from Sony will allow you to subscribe to RSS feeds. Using the BRAVIA Internet video link, your TV will be connected to... ›››
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Category: technology rss
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- a shel of my former self
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Only because I ready Kami Huyse’s blog did I learn that I made Todd And’s Power 150 Top Marketing Blogs list. I came in at #28, just behind Elizabeth Albrycht’s Corporate PR and just ahead of Strumpette. Joseph Jaffe‘s... ›››
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Category: marketing measurement blog
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- The Social Customer Manifesto
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The nice folks at TypePad had some very nice things to say, and featured this blog as their "Blog of the Day." Thanks, y'all! "Featured Typepad Blog:The Social Customer ManifestoChristopher Carfi is the CEO of Cerado and he's looking... ›››
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Category:
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- Marketing Roadmaps
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Radio silence here on the blog is mostly due to a heavy client work load, and trust me, I am not looking a gift horse in the mouth.
I spent the end of last week at the SHOT... ›››
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Category: spec.-ops. brand pr
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- The Social Customer Manifesto
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Patrick Gregston: "Put VRM on your watch list."... ›››
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Category:
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- acleareye.com
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"A nation's culture resides in the hearts and in the soul of its people." In 1968, Dr. Martin Luther King, Jr. was assassinated while on a trip to support lowly sanitation workers. Today, one of the most popular items... ›››
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Category:
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- NevilleHobson.com
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Content summary: New Communications Forum 2007 conference in March; trackbacks switched off on FIR blog; social media coming to business faster than anticipated; follow up on Cisco vs Apple: the conversation about the lawsuit on the Cisco blog; media... ›››
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Category: for immediate release
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- The Social Customer Manifesto
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Thank you again, Dr. King. Direct link. (the part you know starts at 11:37, but listen to the whole thing.)... ›››
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Category: ihaveadream
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- a shel of my former self
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Content summary: New Communications Forum 2007 conference in March; trackbacks switched off on FIR blog; social media coming to business faster than anticipated; follow up on Cisco vs Apple: the conversation about the lawsuit on the Cisco blog; media... ›››
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Category: for immediate release
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- NevilleHobson.com
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I’ve updated the list of conferences and other events I’m scheduled to be speaking at or otherwise actively participating in during 2007. The list currently shows seven events so far this year. March looks to be an especially busy... ›››
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Category: events social networks professional development
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- NevilleHobson.com
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One of the great things about the WordPress community is the amazing number of people who develop plugins for the blog platform and make them freely available to anyone. Plugins are useful bits of code that add new or... ›››
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Category: weblog tools software
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- NevilleHobson.com
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PR Week UK has a full-page feature on page 18 of this week’s edition (Jan 12 cover date) about the Edelman/Microsoft Vista blogger relations kerfuffle entitled “Are freebies a blogosphere taboo?” This is a topic that has produced lots... ›››
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Category: podcasting reputation ethics blog public relations
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- Brand Autopsy
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Last week I spoke with an audience of CEOs sharing some Starbucks Tribal Knowledge. During the presentation I shared the Starbucks “Tribal Truth” of THE EMPLOYEE EXPERIENCE MATTERS. I framed the conversation by sharing this quote from Starbucks’ Howard... ›››
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Category: on all things starbucks
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- Brand Autopsy
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We all know Starbucks spends very little on advertising. But this chart showing market share and media spend numbers for the Top 10 Restaurant Chains is startling. Just compare the media spend of the other restaurants to Starbucks. Oh... ›››
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Category:
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Jan 14 - 5:23 PM
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- The Social Customer Manifesto
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Take three things: An image file A short sound clip A line of text r. Shaken, not stirred. What you have is You're The Man Now, Dog!, a great example of co-creation. (The name of the site comes from... ›››
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Category:
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- WonderBranding: Marketing to Women
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I saw this in the February 2007 issue of More:"According to an Oxygen survey, if women 40 to 49 were given $500, 43 percent would buy a video iPod, cell phone, digital camera or other tech device over spa... ›››
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Category:
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- Brand Autopsy
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The Winter 2006 edition of Business Week’s SMALL BIZ supplemental magazine includes a very interesting article on how passionate customers can transform companies. It’s a worthy read but for those suffering from acute time fatigue and/or from an attention... ›››
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Category: customer evangelism interesting articles
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Jan 13 - 2:23 PM
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- Brand Autopsy
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Stephen Denny at the NOTE TO CMO blog has an interesting assignment for us marketers. He wants us to apply Malcolm Gladwell’s Thin Slicing mindset (from the book BLINK) to a variety of marketing behavioral matters. Thin Slicing is... ›››
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Category: marketing strategy
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Jan 12 - 8:23 PM
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- This Blog Sits at the
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We learned today that the Pepsi can is changing. Cie Nicholson, Pepsi's chief marketing officer, says the Pepsi can will now change every 3 to 4 weeks. There will be 35 new designs this year, with more to come... ›››
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Category: marketing watch
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- the brand builder blog
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Follow-up to this. So Apple did it again with the iPhone: Great product, but you have to use it on its terms (back when Apple was only in the computer business, it was the OS - today, as it... ›››
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Category:
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- WonderBranding: Marketing to Women
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You may know by now that I'm gaga over Apple. I found myself hovering over Engadget this past Tuesday, hitting the "refresh" button every 30 seconds for the play-by-play on Steve Job's MacWorld Expo keynote. As details about the... ›››
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Category:
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- the brand builder blog
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So... these may not be everyone's cup of tea, but I know a handful of guys who will JUMP at the chance to own and proudly wear these belt buckles. (You have to know your market, after all.) Are... ›››
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Category:
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Jan 11 - 11:23 PM
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- The Social Customer Manifesto
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Andrew Boyd nails what's wrong with the current vendor-centric view of customers and CRM, and accurately describes the sorry state of the viewpoint of many organizations. Andrew: "Leads are owned by marketing, prospects are owned by sales and customers... ›››
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Category: crm
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- The Social Customer Manifesto
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Was just sent a pointer to a solid article from the Wall Street Journal, "Social Networking Comes To Healthcare". The key 'graph: "The social-networking revolution is coming to health care, at the same time that new Internet technologies and... ›››
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Category:
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- This Blog Sits at the
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I didn't catch much of the People's Choice Awards on Tuesday, but I did see Vince Vaughn's acceptance speech. Unless my ears deceived me, I believe he actually called Jennifer Aniston "genuine." I believe he said, "Jennifer Aniston [is]... ›››
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Category: anthropology of contemporary culture
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- NevilleHobson.com
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Content summary: Second Thursday in Second Life communicators’ meeting today; FIR ethics Skypecast on Jan 13; more listener opinions on the Microsoft/Edelman PR kerfuffle, including Eric Schwartzman’s interview with Dwight Silverman of the Houston Chronicle; Dan York reports on... ›››
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Category: for immediate release
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- Crossroads Dispatches
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"Bread is like life - you can never control it completely. Come to think of it, bread IS life." - Rose Levy Beranbaum, "The Bread Bible" "They figured there was this great hunger for connection. That farmers wanted to... ›››
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Category: deep hanging out marketing the greater hunger awareness
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- a shel of my former self
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Content summary: Second Thursday in Second Life communicators’ meeting today; FIR ethics Skypecast on Jan 13; more listener opinions on the Microsoft/Edelman PR kerfuffle, including Eric Schwartzman’s interview with Dwight Silverman of the Houston Chronicle; Dan York reports on... ›››
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