Corante Marketing Hub Network OUR PUBLICATIONS:

Corante Marketing Hub Network

May 26, 2006

Who is the conscience for corporate ethics?

- NevilleHobson.com

A new report from the IABC Research Foundation shows that less than half of companies encourage discussion of moral dilemmas and criticism of censurable conduct at the workplace. “The Business of Truth: A Guide to Ethical Communication” says most... ›››

Category: Communication | Ethics | IABC | Reputation | Workplace | leadership

May 19, 2006

SAP and the science of market disruption

- NevilleHobson.com

German enterprise software vendor SAP is open to an acquisition by US technology groups, according to a Financial Times report yesterday: […] Hasso Plattner, supervisory board chief at the German group, said in an interview with FT Deutschland, the... ›››

Category: Business | Investor Relations | Marketing | Software | Technology | Workplace | public relations

May 14, 2006

Word 2007 supports blogging

- NevilleHobson.com

Could this be the killer application for Windows users for managing and editing blogs? Hot news from Joe Friend, a lead program manager on the Word 2007 software design team: […] We’ve been working late into the nights and... ›››

Category: Software | Weblog Tools | Workplace | weblogs

May 03, 2006

The meaning of corporate governance

- NevilleHobson.com

The Summit for The Future on Risk conference starts today in Amsterdam and runs until Friday. I’ll be there this afternoon and Thursday morning, participating in the corporate governance knowledge stream. Should be a stimulating session with plenty to... ›››

Category: Business | Communication | Events | Professional Development | Workplace

April 28, 2006

New intranet report includes social media

- NevilleHobson.com

Melcrum Publishing has just published a research report entitled ‘Transforming Your Intranet.’ I got an email about it yesterday and my first thought was: yet another expensive report about intranets with the same old late-90s view about them and... ›››

Category: Professional Development | Technology | Web | Workplace | employee communication

April 27, 2006

33 wikis resource

- NevilleHobson.com

If you want to find out how organizations are using wikis, the 33 wikis project from eastwikkers is a terrific place to start. This wiki includes detailed commentary and analysis on each of the 33 wikis listed. It aggregates... ›››

Category: Communication | Web | Workplace

April 25, 2006

Blogging the shift in power at Sun

- NevilleHobson.com

Will Jonathan Schwartz be the first Fortune 500 CEO blogger? asks Debbie Weil. I was wondering exactly the same thing as I read various news reports today about Schwartz taking on the top job at Sun Microsystems following the... ›››

Category: Blog | Workplace | leadership | public relations | weblogs

Blogging the shift in power at Sun

- NevilleHobson.com

Will Jonathan Schwartz be the first Fortune 500 CEO blogger? asks Debbie Weil. I was wondering exactly the same thing as I read various news reports today about Schwartz taking on the top job at Sun Microsystems following the... ›››

Category: Blog | Workplace | leadership | public relations | weblogs

April 24, 2006

Social media drives greater employee engagement

- NevilleHobson.com

Here’s a terrific case study from Swedish/US communication consultants and training firm Gronstedt Group on the role social media plays in helping the sales team at US educational publisher Prentice-Hall improve their sales performance. The case study describes how... ›››

Category: Podcasting | Professional Development | Workplace | employee communication | weblogs

April 21, 2006

WordPress instead of CMS

- NevilleHobson.com

Writing in O’Reilly ONLamp, John McCreesh has an excellent review of WordPress as a replacement for a content management system. His feature walks through the steps he took to set up a WordPress-based website complete with his analytical approach... ›››

Category: Technology | Web | Workplace | weblogs

April 14, 2006

The next wave at work

- NevilleHobson.com

A report in the Financial Times on social media in the workplace highlights some terrific examples from companies who talk about the benefits to be gained from deploying blogs, wikis and RSS. Dresdner Kleinwort Wasserstein: […] More than 450... ›››

Category: Business | Communication | Social Networks | Workplace | employee communication | weblogs

April 10, 2006

A promising future for intranets and social media

- NevilleHobson.com

“Make communications more exciting” is how I would summarize the sentiment of all who participated in the two Melcrum workshops on intranets and social media that I co-presented in London last week and in Manchester the week before. Indeed,... ›››

Category: Communication | Events | Professional Development | Web | Workplace | employee communication

March 28, 2006

Coca-Cola blog for worldwide employee survey

- NevilleHobson.com

The Coca-Cola Company is using a blog as a communication channel through which the 55,000 employees of the global company can provide their views on Coca-Cola’s vision, mission and values. A report yesterday in Dutch business magazine Brisk includes... ›››

Category: Communication | Innovation | Weblogs | Workplace | employee communication

March 25, 2006

Understanding wikis and best practice

- NevilleHobson.com

Finding out about wikis isn’t terribly difficult - there are plenty of descriptions around to help you understand what they are, starting with this one on Wikipedia (itself a wiki). But if you want to find out who’s doing... ›››

Category: Communication | Web | Workplace

March 22, 2006

Spinning Vista and grassroots resentment

- NevilleHobson.com

So Microsoft announced yesterday that Windows Vista will be delayed in its public release for consumers, not coming out until early 2007 instead of the expected later in 2006. Not surprisingly, this news has already attracted wide commentary in... ›››

Category: Communication | Marketing | Reputation | Software | Workplace | employee communication | microsoft | public relations | windows vista

March 20, 2006

Social bookmarking for the enterprise

- NevilleHobson.com

Tagging and social bookmarking - two phrases much in vogue today as the means with which individuals can track information online and connect it with their own and other people’s interests. A new venture called Cogenz looks as though... ›››

Category: Business | Communication | Social Networks | Workplace

February 27, 2006

Four steps to overcome collaboration obstacles

- NevilleHobson.com

A thoughtful feature in the Financial Times discusses the question of why in-house collaboration in organizations is so difficult, with the consequent impact on effective working. The article highlights some accepted theories about this, including these: [The first theory]... ›››

Category: Business | Workplace

February 06, 2006

30Boxes first look

- NevOn

I've been following the growing blogosphere buzz during the past week about 30 Boxes, a new online calendar application that some are saying is the killer calendar application. So I signed up for the beta yesterday. Noodled around with... ›››

Category: 30boxes | Innovation | Social Networks | Web/Tech | Workplace

January 09, 2006

So what's wrong with ghostwriting an executive blog?

- NevOn

I've been thinking about an item in a recent survey that says only 20 percent of senior business executives write their own blogs. The survey was conducted in October by PR veteran David Davis who published the results last... ›››

Category: Business | Communication | Weblogs | Workplace

January 07, 2006

Transforming corporate identities beyond the razzle dazzle

- NevOn

The Consumer Electronics Show in Las Vegas certainly was the place this week for many companies to announce a dazzling array of new tech products, alliances and ventures. The best place I found to keep up with what was... ›››

Category: Advertising | Business | Communication | Investor Relations | Marketing | PR | Web/Tech | Workplace

Next »