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Corante Marketing Hub Network

May 26, 2006

Who is the conscience for corporate ethics?

- NevilleHobson.com

A new report from the IABC Research Foundation shows that less than half of companies encourage discussion of moral dilemmas and criticism of censurable conduct at the workplace. “The Business of Truth: A Guide to Ethical Communication” says most... ›››

Category: Communication | Ethics | IABC | Reputation | Workplace | leadership

May 19, 2006

SAP and the science of market disruption

- NevilleHobson.com

German enterprise software vendor SAP is open to an acquisition by US technology groups, according to a Financial Times report yesterday: […] Hasso Plattner, supervisory board chief at the German group, said in an interview with FT Deutschland, the... ›››

Category: Business | Investor Relations | Marketing | Software | Technology | Workplace | public relations

May 14, 2006

Word 2007 supports blogging

- NevilleHobson.com

Could this be the killer application for Windows users for managing and editing blogs? Hot news from Joe Friend, a lead program manager on the Word 2007 software design team: […] We’ve been working late into the nights and... ›››

Category: Software | Weblog Tools | Workplace | weblogs

May 03, 2006

The meaning of corporate governance

- NevilleHobson.com

The Summit for The Future on Risk conference starts today in Amsterdam and runs until Friday. I’ll be there this afternoon and Thursday morning, participating in the corporate governance knowledge stream. Should be a stimulating session with plenty to... ›››

Category: Business | Communication | Events | Professional Development | Workplace

April 28, 2006

New intranet report includes social media

- NevilleHobson.com

Melcrum Publishing has just published a research report entitled ‘Transforming Your Intranet.’ I got an email about it yesterday and my first thought was: yet another expensive report about intranets with the same old late-90s view about them and... ›››

Category: Professional Development | Technology | Web | Workplace | employee communication

April 27, 2006

33 wikis resource

- NevilleHobson.com

If you want to find out how organizations are using wikis, the 33 wikis project from eastwikkers is a terrific place to start. This wiki includes detailed commentary and analysis on each of the 33 wikis listed. It aggregates... ›››

Category: Communication | Web | Workplace

April 25, 2006

Blogging the shift in power at Sun

- NevilleHobson.com

Will Jonathan Schwartz be the first Fortune 500 CEO blogger? asks Debbie Weil. I was wondering exactly the same thing as I read various news reports today about Schwartz taking on the top job at Sun Microsystems following the... ›››

Category: Blog | Workplace | leadership | public relations | weblogs

Blogging the shift in power at Sun

- NevilleHobson.com

Will Jonathan Schwartz be the first Fortune 500 CEO blogger? asks Debbie Weil. I was wondering exactly the same thing as I read various news reports today about Schwartz taking on the top job at Sun Microsystems following the... ›››

Category: Blog | Workplace | leadership | public relations | weblogs

April 24, 2006

Social media drives greater employee engagement

- NevilleHobson.com

Here’s a terrific case study from Swedish/US communication consultants and training firm Gronstedt Group on the role social media plays in helping the sales team at US educational publisher Prentice-Hall improve their sales performance. The case study describes how... ›››

Category: Podcasting | Professional Development | Workplace | employee communication | weblogs

April 21, 2006

WordPress instead of CMS

- NevilleHobson.com

Writing in O’Reilly ONLamp, John McCreesh has an excellent review of WordPress as a replacement for a content management system. His feature walks through the steps he took to set up a WordPress-based website complete with his analytical approach... ›››

Category: Technology | Web | Workplace | weblogs

April 14, 2006

The next wave at work

- NevilleHobson.com

A report in the Financial Times on social media in the workplace highlights some terrific examples from companies who talk about the benefits to be gained from deploying blogs, wikis and RSS. Dresdner Kleinwort Wasserstein: […] More than 450... ›››

Category: Business | Communication | Social Networks | Workplace | employee communication | weblogs

April 10, 2006