March 01, 2006

In a Saturated Blogosphere, How Does Marketing Reach Out to People?

- Crossroads Dispatches

In a saturated blogosphere (most have few hits) how does marketing by blogs reach out to people? [Question #5 in So How Does It Feel to Be a Global Microbrand?] My answer: No one reads THE "blogosphere" - that... ›››

Category: Innovators and Creators | Marketing | Participatory Marketing | Weblogs | Word-of-Mouth Marketing

January 30, 2006

Selling the Surfing Lifestyle

- Crossroads Dispatches

"I went to get my kite," recounts Chris, the charming surfer who was born in Zanzibar and is half-Sri Lankan. From the horizon, it seemed like a dream wave. Luckily others around him had more sense and had heard... ›››

Category: Global Lens | Marketing | The Greater Hunger | Tsunami | Word-of-Mouth Marketing

January 10, 2006

Sanuk, Customers, and Friends

- Crossroads Dispatches

Just before I hit publish on this post two elderly women, Germans I presume, walk into the rental car/tour operator/Internet cafe office. Your wife. She is alive? They pause for an answer. We are so happy. She helped us... ›››

January 09, 2006

Khao Lak: The Andaman Coast Back in Business

- Crossroads Dispatches

Photos of incinerators paint an even less complete and accurate a picture of Khao Lak today as recent media attention on the rape and murder of a Welsh tourist January 2nd displays a lawless island. Yes, there are only...... ›››

Category: Clear and Resonant Marketing | Participatory Marketing | Social Media | Tsunami | Word-of-Mouth Marketing

December 02, 2005

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Tapping the Field of Conversation

- Crossroads Dispatches (feed)

Almost missed an historical event. Fifty years ago today a movement began... On the evening of December 1, 1955, Rosa Parks was arrested for disobeying an Alabama law requiring black passengers to relinquish seats to white passengers when the... ›››

Category: Clear and Resonant Marketing | Innovators and Creators | Participatory Marketing | Start-Ups | Word-of-Mouth Marketing

November 30, 2005

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Coupa Café: Secrets of Buzz

- Crossroads Dispatches (feed)

A brand is not built by acquiring customers; it is built by keeping them, Nick Wreden writes in ProfitBrand, selected by Strategy + Business as the best marketing book of 2005. (Honorable mentions include All Marketers Are Liars, Brand... ›››

Category: Clear and Resonant Marketing | Customer Empathy | Innovators and Creators | Word-of-Mouth Marketing