Some Gradgrindian hard facts on word-of-mouth..

- Johnnie Moore's Weblog

I pointed to this discussion thread about Word of Mouth the other day. I wanted to share Paul Marsden's contribution here.Skeptic says - ''WOM' IS just a buzz phrase, just keeps consultants in employment. Clients like me need real... ›››

Category: Blogs & networks | Marketing | word-of-mouth

January 17, 2006

Buzz agencies

- Johnnie Moore's Weblog

Ben McConnell speculates on the future of all the buzz marketing agencies and reckons the losers will be those who try to mechanize evangelism or develop incentive programs to build word of mouth. The winners will help companies listen... ›››

Category: Branding | buzz | womma | word-of-mouth

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