March 07, 2006

George Knocks Trout Out of the Water

- Brand Autopsy

George Silverman has come out swinging with knockout blows directed towards Jack Trout’s Forbes column on why Word-of-Mouth (WOM) marketing isn’t all its cracked up to be. Check out this tasty touché from George’s must-read “Jack Trout Attacks WOM... ›››

Category: Interesting Articles | Marketing Strategy | Word of Mouth Marketing Association

February 15, 2006

Buzzing Buzz-o-Phone

- Brand Autopsy

Matt Galloway’s infatuation with Word-of-Mouth Marketing is now officially his avocation. He recently launched Buzz-o-Phone, an experiment where people can dial 1-800-591-5375 to rant or rave about companies they loath or love. Matt will then package the rants/raves into... ›››

Category: Remarkable Companies & Products | Word of Mouth Marketing Association

January 20, 2006

Words of Marketing ...

- Brand Autopsy

So ... you couldn't make it to the Word of Marketing Summit in Orlando -- no worries. Josh Hallett, Marianne Richmond, and Toby Bloomberg are live blogging all of it from their WOMMA Blogging Porch. They are doing such... ›››

Category: Word of Mouth Marketing Association

January 17, 2006

The Influential Power of Word-of-Mouth

- Brand Autopsy

I hope you are signed up to attend the Word-of-Mouth Basic Training Conference in Orlando this week. If you are signed up, like I am, you’ll get a deeper understanding in the arts and sciences of the most influential... ›››

Category: Word of Mouth Marketing Association

January 02, 2006

Upcoming WOMMA Conference

- Brand Autopsy

Kick-start your meaningful marketing efforts in 2006 by attending the Word-of-Mouth Basic Training Conference (Jan 19, 20 | Orlando, FL). Save a Benjamin by using the “speakerdeal” code when you register. You have registered, right? If you haven’t registered...... ›››

Category: Word of Mouth Marketing Association

December 14, 2005

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Mainstreaming of Word-of-Mouth Marketing

- Brand Autopsy (feed)

The mainstreaming of word-of-mouth marketing continues with this satirical take from The Onion. >>>>>>>>> Link to the full 'article' Thanks Vee-Dub for passing along this ditty....... ›››

Category: Interesting Articles | Word of Mouth Marketing Association