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- Media Guerrilla
The NYT takes a *very* interesting look at how Edelman is increasingly engaging bloggers on behalf of Wal-Mart: 'Under assault as never before, Wal-Mart is increasingly looking beyond the mainstream media and working directly with bloggers, feeding them exclusive... ›››
Category: Blog | PR | PR 2.0 | edelman | transparency | walmart
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- Media Guerrilla
If nothing else, this piece in the WSJ underscores the argument that bloggers are not journalists, or as Brian Oberkirch rightly puts it, 'personal blogs are not media.' Unlike the MSM, disclosure standards and practices in the blogosphere are... ›››
Category: Blog | Blogging | Ethics | Influencers | Media | transparency
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- The Social Customer Manifesto
Consumerist and BoingBoing are indicating that Nvidia may (note: speculation) be working with firm AEG to create faux online personnas to develop positive reputations in online communities to pitch Nvidia products. Consumerist's unsubstantiated indictment: 'About a week ago, The... ›››
Category: Branding | Marketing | absolutely unfounded rumors | transparency
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- Media Guerrilla
The Consumerist along with several other sources are accusing Nvidia and its entertainment PR firm AEG of secretly seeding various gaming forums and communities with hired shills: “Graphics chip manufacturer Nvidia, in cooperation with the Arbuthnot Entertainment Group (AEG),... ›››
Category: Ethics | Marketing | PR | transparency
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- Media Guerrilla
InformationWeek has an interesting, albeit exhaustive feature today on the influence that tech vendors wield over IT research firms: "Research firms make their living by offering expert advice to business and technology people about the best ways to invest... ›››
Category: Media | PR | Research | transparency
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- The Social Customer Manifesto (feed)
Apparently, some customers looking for the best buy on the new Xbox 360 instead were met with less-than-stellar sales tactics at some Best Buy stores, with sales personnel 'requiring' customers to purchase unwanted accessories as part of a bundle... ›››
Category: Branding | CRM | Marketing | sales effectiveness | so-called CRM | social customer | transparency
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