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Corante Marketing Hub Network

February 25, 2006

Chevrolet's American Revolution: Trying to Survive with Meaningless Sloganeering

- Being Reasonable: The Blog

As the Winter Olympics draw to a close, we’ll see the last of 254 commercials aired by the Chevrolet division of beleaguered General Motors.  Olympic devotees won’t soon forget the patriotic theme that echoed repeatedly for a fortnight: 'America’s... ›››

Category: Advertising | Categories | Commentary | Ratings | Reasonable Bloggers | Sectors | Tim Pollak | Topics | automotive | totally unreasonable (1-2)

February 23, 2006

How Not to Brand a Country

- Being Reasonable: The Blog

Is Botswana's Country Branding Effort Doomed from the Outset? Rob Marsh’s Brand Story is fast becoming one of our favorite blogs. Today, a great post on Botswana’s plans to brand istelf. In a nutshell, the scheme appears doomed from... ›››

Category: Categories | Commentary | Marketing | Ratings | Reasonable Bloggers | Sectors | Topics | marc e. babej | public sector | totally unreasonable (1-2)

February 21, 2006

Is Account Consolidation Over? Not Likely

- Being Reasonable: The Blog

Is Account Consolidation a “Myth”? The headline in in this week’s Adweek lead story leaves little room for doubt:  “Debunking the Consolidation Myth.” The subhead makes it unequivocal: “Clients are increasingly choosing multiple partners over single shop.” So what’s... ›››

Category: Advertising | Categories | Commentary | Media & Entertainment | Ratings | Reasonable Bloggers | Sectors | Tim Pollak | Topics | totally unreasonable (1-2)

February 10, 2006

The Super Bowl: Where Selling is 'Taboo'?

- Being Reasonable: The Blog

Should Selling be Taboo on the Super Bowl? “The reason for creating and airing most commercials – to sell something – is ‘almost taboo’ in the Super Bowl setting.” “Almost taboo”? This astonishing quote came from the respected chairman... ›››

Category: Advertising | Categories | Commentary | Media & Entertainment | Ratings | Reasonable Bloggers | Sectors | Tim Pollak | Topics | totally unreasonable (1-2)

February 07, 2006

Seth Godin Does it Again

- Being Reasonable: The Blog

Do Most People View iPods as Disposable Fashion Statements? Another excursion into the absurd, courtesy of Seth Godin. In a recent blog post, Godin argues that the current iPod quality controversy is overblown…... ›››

Category: Categories | Commentary | Marketing | Ratings | Reasonable Bloggers | Sectors | Technology | Topics | marc e. babej | totally unreasonable (1-2)

February 06, 2006

Super Bowl XL Advertising: Few Signs of Intelligent Life

- Being Reasonable: The Blog

What do you Think of This Year's Crop of Super Bowl Ads? Tim will post our “official” Super Bowl” roundup in a few days, but here’s a first take: all in all, another decisive victory for mediocrity. Many ads... ›››

Category: Advertising | Categories | Commentary | Media & Entertainment | Ratings | Reasonable Bloggers | Sectors | Topics | automotive | food & beverages | marc e. babej | nondurables | retail | services | totally unreasonable (1-2)

February 01, 2006

The New at&t: What Were They Thinking?

- Being Reasonable: The Blog

Does New at&t branding hold water to AT&T Classic? Ed Whitacre knows an icon when he sees one.  So after his SBC Communications acquired the remnants of once-proud AT&T, he adopted the name of his new acquisition for the... ›››

Category: Advertising | Categories | Commentary | Marketing | Ratings | Reasonable Bloggers | Sectors | Technology | Tim Pollak | Topics | totally unreasonable (1-2)

January 29, 2006

Advertising under Socialism, by Guest Contributor Radovan Grezo

- Being Reasonable: The Blog

Did Advertising Under Socialism Live up to Western Standards? Radovan’s article - on one of the most eclectic advertising-related subjects out there – is the first in a new series guest contributions to Being Reasonable. For more on Radovan,... ›››

Category: Advertising | Categories | Ratings | Reasonable Bloggers | Sectors | Topics | features | food & beverages | guest contributors | nondurables | public sector | totally unreasonable (1-2)

January 26, 2006

Do We Have an Ameriprise for You

- Being Reasonable: The Blog

How Damaging is the Leak of Information on 230,000 People to Ameriprise's Image?... ›››

Category: Advertising | Categories | Commentary | Marketing | Ratings | Reasonable Bloggers | Sectors | Topics | marc e. babej | services | totally unreasonable (1-2)