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April 12, 2006

Forbes.com/Unsolicited Advice 04/13/06

- Being Reasonable: The Blog

Is the Internet Undermining Old-Style Salesmanship? Here’s our second Forbes.com column, Marketing Goes Galapagos. Enjoy, M&T... ›››

Category: Advertising | Categories | Marketing | Reasonable Bloggers | Tim Pollak | Topics | features | marc e. babej

April 07, 2006

Trashing the M.B.A.

- Being Reasonable: The Blog

A recent Ad Age article entitled: “M.B.A’s may be a Marketing Liability” caught my attention for its bold defiance of conventional wisdom…... ›››

Category: Categories | Commentary | Marketing | Ratings | Reasonable Bloggers | Reasonable Indeed (4-5) | Tim Pollak | Topics

March 20, 2006

Bragging About Being No. 7

- Being Reasonable: The Blog

Is Being No. 7 Nationally Better Than Being No. 1 Locally?... ›››

Category: Categories | Commentary | Marketing | Ratings | Reasonable Bloggers | Sectors | Tim Pollak | Topics | services | totally unreasonable (1-2)

March 13, 2006

A Flawed Defense of Traditional Creativity

- Being Reasonable: The Blog

Is 'Creativity' An Antidote to Ad Skipping? A paragraph in the Adweek creative editor’s “Art & Commerce” column last week caught our attention, because it succinctly captured the core arguments of those who defend traditional creativity as the best... ›››

Category: Advertising | Categories | Commentary | Media & Entertainment | Ratings | Reasonable Bloggers | Sectors | Tim Pollak | Topics | totally unreasonable (1-2)

A Flawed Defense of Traditional creativity

- Being Reasonable: The Blog

A Flawed Defense of Traditional Creativity A paragraph in the Adweek creative editor’s “Art & Commerce” column last week caught our attention, because it succinctly captured the core arguments of those who defend traditional creativity as the best weapon... ›››

Category: Advertising | Categories | Commentary | Media & Entertainment | Ratings | Reasonable Bloggers | Sectors | Tim Pollak | Topics | totally unreasonable (1-2)

February 25, 2006

Chevrolet's American Revolution: Trying to Survive with Meaningless Sloganeering

- Being Reasonable: The Blog

As the Winter Olympics draw to a close, we’ll see the last of 254 commercials aired by the Chevrolet division of beleaguered General Motors.  Olympic devotees won’t soon forget the patriotic theme that echoed repeatedly for a fortnight: 'America’s... ›››

Category: Advertising | Categories | Commentary | Ratings | Reasonable Bloggers | Sectors | Tim Pollak | Topics | automotive | totally unreasonable (1-2)

February 21, 2006

Is Account Consolidation Over? Not Likely

- Being Reasonable: The Blog

Is Account Consolidation a “Myth”? The headline in in this week’s Adweek lead story leaves little room for doubt:  “Debunking the Consolidation Myth.” The subhead makes it unequivocal: “Clients are increasingly choosing multiple partners over single shop.” So what’s... ›››

Category: Advertising | Categories | Commentary | Media & Entertainment | Ratings | Reasonable Bloggers | Sectors | Tim Pollak | Topics | totally unreasonable (1-2)

February 13, 2006

The Demise of TV: Don't Hold Your Breath

- Being Reasonable: The Blog

What are the Prospects of TV as an Ad Medium? Pundits delight in predicting the decline , if not the outright death, of television advertising.  On Sunday, the august New York Times joined the chorus with a lead story... ›››

Category: Categories | Commentary | Media | Media & Entertainment | Ratings | Reasonable Bloggers | Reasonable Indeed (4-5) | Sectors | Tim Pollak | Topics

February 10, 2006

The Super Bowl: Where Selling is 'Taboo'?

- Being Reasonable: The Blog

Should Selling be Taboo on the Super Bowl? “The reason for creating and airing most commercials – to sell something – is ‘almost taboo’ in the Super Bowl setting.” “Almost taboo”? This astonishing quote came from the respected chairman... ›››

Category: Advertising | Categories | Commentary | Media & Entertainment | Ratings | Reasonable Bloggers | Sectors | Tim Pollak | Topics | totally unreasonable (1-2)

February 01, 2006

The New at&t: What Were They Thinking?

- Being Reasonable: The Blog

Does New at&t branding hold water to AT&T Classic? Ed Whitacre knows an icon when he sees one.  So after his SBC Communications acquired the remnants of once-proud AT&T, he adopted the name of his new acquisition for the... ›››

Category: Advertising | Categories | Commentary | Marketing | Ratings | Reasonable Bloggers | Sectors | Technology | Tim Pollak | Topics | totally unreasonable (1-2)

January 24, 2006

Google vs. Dept. of Justice: Smart Marketing

- Being Reasonable: The Blog

Is Google Scoring PR Points By Standing Up to the DoJ? By Tim Pollak “Google Resists U.S. Subpoena of Search Data.” The headline on the front page of The New York Times on January 20 screamed it out and... ›››

Category: Categories | Commentary | Marketing | Media & Entertainment | Ratings | Reasonable Bloggers | Reasonable Indeed (4-5) | Sectors | Technology | Tim Pollak | Topics