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- The Social Customer Manifesto
Guy Kawasaki* cranks out a top-10 list on "The Art Of Customer Service." My favorite of the lot: Put the customer in control. The best kind of customer service happens when management enables employees to put the customer in... ›››
Category: CRM | Marketing | Strategy | haystack | social customer
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- The Social Customer Manifesto
The writing has been fast-and-furious over the weekend, with opinions flying on whether Chevy royally screwed the pooch with their current ad campaign for the Chevy Tahoe, a tie-in (somehow) with the TV show The Apprentice. To summarize: Chevy... ›››
Category: Branding | Marketing | PR | Strategy | apprentice | chevy | remix | remix culture | sustainable | tahoe
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- The Social Customer Manifesto (feed)
The following line in Charlene Li's post on the Yahoo! acquisition of del.icio.us stood out for me. Charlene: 'The acquisition by Yahoo! is significant for much the same reason why it bought other social computing darlings, Flickr and Konfabulator... ›››
Category: Strategy
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- IdeaFlow (feed)
Tom Peters blogged about a terrific article from last Sunday's New York Times magazine (reg reqd) -- Coach Leach Goes Deep, Very Deep. Peters likens Leach's strategy to the thesis of Blue Ocean Strategy authors Chan Kim & Renée... ›››
Category: Strategy
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