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Corante Marketing Hub Network

May 23, 2006

Two Minute How-To: Adding Social Networking To Your Basecamp Implementation

- The Social Customer Manifesto

As a way to jointly manage and track projects with customers, Basecamp from 37Signals is currently the program to beat. However, it would be nice if Basecamp had a richer set of capabilities for understanding the "who" behind the... ›››

Category: 37signals | basecamp | enterprise social networking | haystack | social networking | socialnetworking

May 18, 2006

A Conversation With Eric Mattson At MarketingMonger

- The Social Customer Manifesto

Eric Mattson of MarketingMonger is on a mission to have 1,000 conversations with marketers, and to present them all as podcasts. Eric writes: "For the 20th podcast in my project, I connected with Chris Carfi of Cerado. is's blog... ›››

Category: CRM | Marketing | Podcasting | Strategy | business podcasting | cerado | enterprise social networking | haystack | social customer | social networking | socialnetworking

May 17, 2006

Haystack Updates - May 17, 2006

- The Social Customer Manifesto

Some news, hot off the presses on the Haystack front. Two big new capabilities to note this week: Multiple Haystack Support and RSS Feed Integration. Here's the skinny. Multiple Haystack Support We've implemented capabilities that allow a single individual... ›››

Category: enterprise social networking | haystack | social networking | socialnetworking

May 12, 2006

Podcast: Customer Relationships, Communications and Enterprise Social Networking

- The Social Customer Manifesto

Had a great conversation on Wednesday with Shel Holtz, on the For Immediate Release podcast. We chatted about the link between communications and customer relationships, and the importance of communication within an organization. We also talked at some length... ›››

Category: CRM | PR | business podcasting | enterprise social networking | haystack | sales effectiveness | social networking | socialnetworking

May 03, 2006

Links, Links, Links

- The Social Customer Manifesto

"Link" is a word we all throw around a lot. A lot. Let's go to the source on this for a minute (source: answers.com): noun A unit in a connected series of units: links of sausage; one link in... ›››

Category: enterprise social networking | haystack | meshforum | social networking | socialnetworking

February 08, 2006

Effective Social Networking, Unleashed

- The Social Customer Manifesto

The key to effective social neworking is the right approach. Know your audience. Tailor your message. Like this: (click to enlarge) Adam and I have worked together at three companies, and he is wise in the ways of the... ›››

Category: enterprise social networking | social networking | socialnetworking