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April 13, 2006

Signal vs. Noise vs. Customers

- The Social Customer Manifesto

There's quite the conversation going on over at 37signals' "Signal vs. Noise" blog today, and I'm still puzzling over why said conversation is even taking place. What's going down: Matt Linderman, from 37s, today put up a post that... ›››

Category: Branding | CRM | Marketing | Strategy | conservation | conversation management | sales effectiveness | transparency

March 31, 2006

They've Been Bad, Very Bad. Now It's Time To Straighten Them Out.

- The Social Customer Manifesto

Does your company's sales team need to go to Sales Reform School? (They probably do.) -- bonus link: the halo effect (graphic adapted from Boys Reformatory, 1939)... ›››

Category: Business Blogging | Marketing | business blogs | corporate blogging | enterprise blogging | newvoices | sales effectiveness

January 28, 2006

Companies Don't Buy; People Do

- The Social Customer Manifesto

Brian Carroll: 'Lead generation is a conversation, a dialogue; it is not a series of campaigns. Again, companies don't buy; people do. This mindset can open up a whole new set of possibilities.'... ›››

Category: CRM | sales effectiveness

December 07, 2005

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Best Buy Apologizes For Strongarming Some Xbox Customers

- The Social Customer Manifesto (feed)

Apparently, some customers looking for the best buy on the new Xbox 360 instead were met with less-than-stellar sales tactics at some Best Buy stores, with sales personnel 'requiring' customers to purchase unwanted accessories as part of a bundle... ›››

Category: Branding | CRM | Marketing | sales effectiveness | so-called CRM | social customer | transparency

November 28, 2005

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Thank You, SearchCRM Readers!

- The Social Customer Manifesto (feed)

Wow. Just got the following email from Mia Shopis, Associate Editor, SearchCRM.com: Dear Christopher, Congratulations! We've tallied the votes and we are pleased to announce that you have won SearchCRM.com's Best CRM Blog Award. Our readers have chosen The...... ›››

Category: CRM | business blogging | business blogs | corporate blogging | enterprise blogging | sales effectiveness | social customer