Corante Marketing Hub Network

February 06, 2006

The Questionable Influence of Industry Research Firms

- Media Guerrilla

InformationWeek has an interesting, albeit exhaustive feature today on the influence that tech vendors wield over IT research firms: "Research firms make their living by offering expert advice to business and technology people about the best ways to invest... ›››

Category: Media | PR | Research | transparency

January 30, 2006

Blog Monitoring As PR Service

- Media Guerrilla

Sparked by a survey that Brian Oberkirch at WeblogsWork is getting underway, an interesting conversation has been taking shape on the Naked Conversations Blog (see comments thread) about blog monitoring as an emerging service/business opportunity among PR and marketing... ›››

Category: Business | Measurement | PR | PR 2.0 | Research | clients | diy

December 28, 2005

Pew out with latest Internet demographics

- a shel of my former self

Men still use the Internet more than women, but women are catching up.... ›››

Category: Research

December 24, 2005

A place to talk measurement

- a shel of my former self

Thanks to Constantin, we have a place to talk measurement... ›››

Category: Research