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Corante Marketing Hub Network

May 26, 2006

Who is the conscience for corporate ethics?

- NevilleHobson.com

A new report from the IABC Research Foundation shows that less than half of companies encourage discussion of moral dilemmas and criticism of censurable conduct at the workplace. “The Business of Truth: A Guide to Ethical Communication” says most... ›››

Category: Communication | Ethics | IABC | Reputation | Workplace | leadership

May 08, 2006

The Importance of Reputation in PR

- Media Guerrilla

I've been experimenting with RapLeaf, a new reputation system that launched over the weekend. Mike Arrington aptly calls it "eBay feedback for the rest of the web, and the offline world." It's a simple idea, elegantly executed, with tons... ›››

Category: Blog | Measurement | PR | Reputation | personal brand | rapleaf | transparency

March 31, 2006

Personal blogging clarified

- NevilleHobson.com

Visiting the blog of Amazon.com’s Chief Technology Officer, Werner Vogels, to read his account of a presentation at Amazon by Naked Conversations authors Shel Israel and Robert Scoble (some very interesting commentaries about that - link at Memeorandum), I... ›››

Category: Blog | Communication | Reputation | weblogs

March 27, 2006

Credibility isn’t equal to authority

- NevilleHobson.com

Who’s to be believed about the 60% Windows Vista code rewrite story which has been a lively discussion topic in a number of blogs during the past few days? According to Robert Scoble, it’s flat-out not true. He says... ›››

Category: Business | Investor Relations | Reputation | Software | Technology | public relations

March 25, 2006

FUD surrounds Vista

- NevilleHobson.com

Hot on the heels of Microsoft’s postponement of the consumer launch of Windows Vista comes bad news about the actual code of the product, reported yesterday by Australian tech magazine Smarthouse: Up to 60% of the code in the... ›››

Category: Business | Investor Relations | Reputation | Software | Technology | public relations

March 22, 2006

Spinning Vista and grassroots resentment

- NevilleHobson.com

So Microsoft announced yesterday that Windows Vista will be delayed in its public release for consumers, not coming out until early 2007 instead of the expected later in 2006. Not surprisingly, this news has already attracted wide commentary in... ›››

Category: Communication | Marketing | Reputation | Software | Workplace | employee communication | microsoft | public relations | windows vista

February 19, 2006

Imagine if Chevron had used a blog instead

- NevOn

Listening this morning to a BBC World Service radio interview with Peter Robertson, vice-chairman of the Chevron oil company, I was struck in particular by his commentary about a website where the public can join Chevron in an online... ›››

Category: Business | Communication | Investor Relations | Marketing | PR | Public Affairs | Reputation | Web/Tech | Weblogs | leadership

January 04, 2006

Mine tragedy 'miscommunication'

- NevOn

Today's news of the tragedy at a coal mine in the US where a dozen miners were killed would, for most people, be just another terrible news story were it not for a truly awful element to it. According... ›››

Category: Communication | Human Tragedy | PR | Reputation

December 21, 2005

Salesforce.com and Six Apart outages: What's the difference?

- NevOn

The anger and frustration over the TypePad service outage last week was an interesting phenomenon. Bloggers are passionate and opinionated! So when I read an InfoWorld story about Salesforce.com's service outage yesterday, I wondered what bloggers were saying. A... ›››

Category: Communication | PR | Reputation | Web/Tech

December 19, 2005

TypePad's indelible record

- NevOn

Noodling around the web and the blogosphere in preparation for tonight's podcast discussion about Six Apart's TypePad outage last Friday, I noticed that in the majority of blog posts I scanned, the bloggers concerned were apologizing for their blogs... ›››

Category: Communication | Reputation | Web/Tech | Weblog Tools | Weblogs

Six Apart: Perceptions and the role of communication

- NevOn

This is clearly not a good time for some companies offering blogosphere services. Last week it was Six Apart's nightmare with the TypePad service outage for almost a full day. Now it's the turn of del.icio.us which is still... ›››

Category: Communication | Reputation | Web/Tech | Weblog Tools | Weblogs