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Corante Marketing Hub Network

February 27, 2006

Fun Toy for Strategy Nerds: Al Ries's Reversal Test

- Being Reasonable: The Blog

Is Al Reis's Strategy Reversal Test a Useful Tool? Al Ries might be hopelessly out of touch when it comes to technology, but once in a while he still has something to add to conversations about marketing strategy. Smart... ›››

Category: Categories | Commentary | Marketing | Ratings | Reasonable Bloggers | Reasonable Indeed (4-5) | Sectors | Topics | marc e. babej | public sector | transportation & travel

February 13, 2006

The Demise of TV: Don't Hold Your Breath

- Being Reasonable: The Blog

What are the Prospects of TV as an Ad Medium? Pundits delight in predicting the decline , if not the outright death, of television advertising.  On Sunday, the august New York Times joined the chorus with a lead story... ›››

Category: Categories | Commentary | Media | Media & Entertainment | Ratings | Reasonable Bloggers | Reasonable Indeed (4-5) | Sectors | Tim Pollak | Topics

February 09, 2006

Our German Partner Blog: Werbeblogger

- Being Reasonable: The Blog

If you visit Being Reasonable regularly, you might have already noticed the German-language links in the right column. They belong to our new partner blog, Werbeblogger. I came across Patrick Breitenbach and his co-bloggers’ work right around the time... ›››

Category: Advertising | Media & Entertainment | Ratings | Reasonable Bloggers | Reasonable Indeed (4-5) | Sectors | Topics | marc e. babej

February 02, 2006

A Posthumous Interview with Bernbach, Ogilvy and Reeves

- Being Reasonable: The Blog

Complete text of the February Being Reasonable column in Media Magazine. All responses from Bernbach, Ogilvy and Reeves are authentic quotes, from writings or interviews during their lifetimes. It was born as a buzzword but became gospel. Now it’s... ›››

Category: Advertising | Categories | Ratings | Reasonable Bloggers | Reasonable Indeed (4-5) | Topics | features | interviews | marc e. babej

January 24, 2006

Google vs. Dept. of Justice: Smart Marketing

- Being Reasonable: The Blog

Is Google Scoring PR Points By Standing Up to the DoJ? By Tim Pollak “Google Resists U.S. Subpoena of Search Data.” The headline on the front page of The New York Times on January 20 screamed it out and... ›››

Category: Categories | Commentary | Marketing | Media & Entertainment | Ratings | Reasonable Bloggers | Reasonable Indeed (4-5) | Sectors | Technology | Tim Pollak | Topics