April 12, 2006

Forbes.com/Unsolicited Advice 04/13/06

- Being Reasonable: The Blog

Is the Internet Undermining Old-Style Salesmanship? Here’s our second Forbes.com column, Marketing Goes Galapagos. Enjoy, M&T... ›››

April 07, 2006

Trashing the M.B.A.

- Being Reasonable: The Blog

A recent Ad Age article entitled: “M.B.A’s may be a Marketing Liability” caught my attention for its bold defiance of conventional wisdom…... ›››

April 05, 2006

Unsolicited Advice: Our New Column At Forbes.com

- Being Reasonable: The Blog

Is Selling The Main Objective of Advertising? Tim and I have been a bit remiss in our blogging in recent weeks. But behind the scenes we’ve been quite busy. Today was the launch of our weekly Forbes.com column, titled... ›››

March 23, 2006

Something to Chew on for the Brand-as-Cult Crowd

- Being Reasonable: The Blog

Are Consumers Smart Enough to Tell the DIfference Between an Object and a Person? Thanks to MIT Advertising Lab for pointing to a provocative piece in the current issue of Seed Magazine. Turns out that Harvard and U Michigan... ›››

March 20, 2006

Bragging About Being No. 7

- Being Reasonable: The Blog

Is Being No. 7 Nationally Better Than Being No. 1 Locally?... ›››

March 17, 2006

Dai Nippon Printing Co. Sows Global Total… Confusion

- Being Reasonable: The Blog

Is the Spring Breeze Gentle Enough to Take a Meeting with Mr. Yoshihara? Reason inc. just received the following letter from Junichi Yoshihara at the “Global Total Solutions Department” (sounds scary to my German ears) at Dai Nippon Printing... ›››

David Heller's Olympic Postmortem: Storyline, Storyline, Storyline

- Being Reasonable: The Blog

Is NBC's Olympic Coverage in Tune With Our Times? By guest contributor David Heller Yes, Turin (I refuse to add the o for NBC or my Italian friends) were my first DVR Olympics. And they were my best Olympics... ›››

March 16, 2006

What Does it Mean for an Ad Agency to be 'Hot,' Anyway?

- Being Reasonable: The Blog

Interesting quote from Pat Fallon in yesterday’s WSJ ad column: “We have a perception that we are not hot, and that perception keeps us from being hot… We have to get a couple of [big] wins, and that perception... ›››

March 15, 2006

Daivd Heller's Olympic Postmortem: Storyline, Storyline, Storyline

- Being Reasonable: The Blog

Daivd Heller's Olympic Post-Mortem: Storyline, Storyline, Storyline

- Being Reasonable: The Blog

March 13, 2006

A Flawed Defense of Traditional Creativity

- Being Reasonable: The Blog

Is 'Creativity' An Antidote to Ad Skipping? A paragraph in the Adweek creative editor’s “Art & Commerce” column last week caught our attention, because it succinctly captured the core arguments of those who defend traditional creativity as the best... ›››

A Flawed Defense of Traditional creativity

- Being Reasonable: The Blog

A Flawed Defense of Traditional Creativity A paragraph in the Adweek creative editor’s “Art & Commerce” column last week caught our attention, because it succinctly captured the core arguments of those who defend traditional creativity as the best weapon... ›››

February 27, 2006

Fun Toy for Strategy Nerds: Al Ries's Reversal Test

- Being Reasonable: The Blog

Is Al Reis's Strategy Reversal Test a Useful Tool? Al Ries might be hopelessly out of touch when it comes to technology, but once in a while he still has something to add to conversations about marketing strategy. Smart... ›››

February 25, 2006

Chevrolet's American Revolution: Trying to Survive with Meaningless Sloganeering

- Being Reasonable: The Blog

As the Winter Olympics draw to a close, we’ll see the last of 254 commercials aired by the Chevrolet division of beleaguered General Motors. Olympic devotees won’t soon forget the patriotic theme that echoed repeatedly for a fortnight: 'America’s... ›››

February 23, 2006

How Not to Brand a Country

- Being Reasonable: The Blog

Is Botswana's Country Branding Effort Doomed from the Outset? Rob Marsh’s Brand Story is fast becoming one of our favorite blogs. Today, a great post on Botswana’s plans to brand istelf. In a nutshell, the scheme appears doomed from... ›››

February 22, 2006

'Does Emma Have Bad Breath?' What's it to You, 1800Petmeds?

- Being Reasonable: The Blog

Over the Holidays, I introduced you to Emma, my four year-old Husky. She’s a bright dog by any standards – and evidently a lot brighter than her owner who made the mistake of signing up for “occasional offers” from... ›››

February 21, 2006

Is Account Consolidation Over? Not Likely

- Being Reasonable: The Blog

Is Account Consolidation a “Myth”? The headline in in this week’s Adweek lead story leaves little room for doubt: “Debunking the Consolidation Myth.” The subhead makes it unequivocal: “Clients are increasingly choosing multiple partners over single shop.” So what’s... ›››