Corante Marketing Hub Network

February 20, 2006

RadioShack’s Everyday Irrelevance

- Brand Autopsy

Last November I wrote about RadioShack’s Holiday Irrelevance. My take was in response to RadioShack’s stated goals of increasing its relevance with consumers through a heavy-up Holiday advertising blitz. Given RadioShack’s dismal 4th quarter earnings, we now know the... ›››

Category: Business Strategy | rants