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February 27, 2006

Fun Toy for Strategy Nerds: Al Ries's Reversal Test

- Being Reasonable: The Blog

Is Al Reis's Strategy Reversal Test a Useful Tool? Al Ries might be hopelessly out of touch when it comes to technology, but once in a while he still has something to add to conversations about marketing strategy. Smart... ›››

Category: Categories | Commentary | Marketing | Ratings | Reasonable Bloggers | Reasonable Indeed (4-5) | Sectors | Topics | marc e. babej | public sector | transportation & travel

February 23, 2006

How Not to Brand a Country

- Being Reasonable: The Blog

Is Botswana's Country Branding Effort Doomed from the Outset? Rob Marsh’s Brand Story is fast becoming one of our favorite blogs. Today, a great post on Botswana’s plans to brand istelf. In a nutshell, the scheme appears doomed from... ›››

Category: Categories | Commentary | Marketing | Ratings | Reasonable Bloggers | Sectors | Topics | marc e. babej | public sector | totally unreasonable (1-2)

January 29, 2006

Advertising under Socialism, by Guest Contributor Radovan Grezo

- Being Reasonable: The Blog

Did Advertising Under Socialism Live up to Western Standards? Radovan’s article - on one of the most eclectic advertising-related subjects out there – is the first in a new series guest contributions to Being Reasonable. For more on Radovan,... ›››

Category: Advertising | Categories | Ratings | Reasonable Bloggers | Sectors | Topics | features | food & beverages | guest contributors | nondurables | public sector | totally unreasonable (1-2)