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May 25, 2006

PR 2.0 Gang Regroups

- Media Guerrilla

Brian Oberkirch called for a regroup of the PR 2.0 Gang last week at Syndicate. As always, a good discussion, you can download it here. Technorati Tags: Brian+Oberkirch, PR 2.0, Weblogs+Work, syndicatenyc... ›››

Category: PR 2.0 | Podcasting | brian oberkirch | syndicatenyc | weblogs work

May 04, 2006

PR 2.0 Podcast

- Media Guerrilla

A subset of the PR 2.0 Gang that Brian Oberkirch originally assembled at the NewComm Forum, regrouped earlier this week to talk about the social media services gap and some related challenges facing PR agencies today (podcast here). Participating... ›››

Category: PR | PR 2.0 | Podcasting | podcasts | socialmedia

April 04, 2006

The Social Media Services Gap

- Media Guerrilla

Okay, so clearly a lot of debate remains about how and where social media should fit in a communications program, but there are two things the PR community seems to largely agree on: First, that the best programs, by... ›››

Category: Business | PR | PR 2.0 | Social Media

March 07, 2006

Wal-Mart, Edelman, Listen & Talk

- Media Guerrilla

The NYT takes a *very* interesting look at how Edelman is increasingly engaging bloggers on behalf of Wal-Mart: 'Under assault as never before, Wal-Mart is increasingly looking beyond the mainstream media and working directly with bloggers, feeding them exclusive... ›››

Category: Blog | PR | PR 2.0 | edelman | transparency | walmart

February 16, 2006

For Now, NDAs Remain

- Media Guerrilla

ZDNet's Ed Bott captures the pains of interpreting the do's and dont's of a corporate NDA in a media environment where bloggers are increasingly receiving the same levels of information and access as their big media counterparts, but are... ›››

Category: Blog | Blogging | Media | PR | PR 2.0 | nda

January 30, 2006

Blog Monitoring As PR Service

- Media Guerrilla

Sparked by a survey that Brian Oberkirch at WeblogsWork is getting underway, an interesting conversation has been taking shape on the Naked Conversations Blog (see comments thread) about blog monitoring as an emerging service/business opportunity among PR and marketing... ›››

Category: Business | Measurement | PR | PR 2.0 | Research | clients | diy

November 28, 2005

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A Call To Action...Or More Talk?

- Media Guerrilla (feed)

Over the weekend, Steve Rubel posted his Jerry Maguire-like "Call to Action" for the PR industry, an ambitious, albeit quasi-controversial effort to get the PR community smart on social media.  And yes, Voce was invited along with a handful...... ›››

Category: PR | PR 2.0 | Social Media | Voce