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May 25, 2006

Edelman Acquires A&R

- Media Guerrilla

The Edelman/A&R news has raised some eyebrows, to say the least, it makes me wonder how much longer their recent advances with social media and now their beachhead in the Silicon Valley tech market, will go unattested by the... ›››

Category: Business | PR | Silicon Valley

May 23, 2006

The beleaguered press release has a new form,maybe...

- Marketing Roadmaps

Today Todd Defren and the Shift team announced their social media press release format. Using of course their new format :-) I'll add my well-done to the chorus with some but's: - I still wish we weren 't so... ›››

Category: Blog | PR | press release | public relations

Good PR, It Ain't About the Tools

- Media Guerrilla

It's funny sometimes to watch the awkward two-step between technology and public relations. Look no further than the industry frenzy that currently surrounds PR and social media, and you'll see what I mean. We're all trying to navigate industry... ›››

Category: PR | Tech Tools | Technology | technorati

The Press Release Gets A Makeover

- Media Guerrilla

"That's how you become great, man. Hang your balls out there!" Nice work, Todd. Technorati Tags: PR, Press Release, Todd+Defren... ›››

Category: PR | press release | todd defren

May 22, 2006

Technorati-Edelman joint project: It's a good thing!

- Marketing Roadmaps

Information may want to be free, but most often it isn't. There is a cost to just about everything. In this exciting new media world, we tend to forget this. In particular we tend to forget that many (most?)... ›››

Category: Ethics | PR | edelman | public relations | technorati

Technorati-Edelman joint project: It's a good thing!

- Marketing Roadmaps

Information may want to be free, but most often it isn't. There is a cost to just about everything. In this exciting new media world, we tend to forget this. In particular we tend to forget that many (most?)... ›››

Category: Ethics | PR | edelman | public relations | technorati

More detail on Technorati initiatives announced at Syndicate

- Marketing Roadmaps

Technorati and Edelman -- this is the joint project Richard Edelman mentioned in his keynote. Technorati is accelerating development of fully localized versions of its service in Chinese, Korean, German, Italian and French, available to public in early 2007.... ›››

Category: Blog | PR | RSS | edelman | paramount | syndicate | technorati

May 19, 2006

More Syndicate coverage: Syndicate and me. Syndicate and marketers.

- Marketing Roadmaps

Home stretch. Before I get to the Wed. afternoon sessions, a word about why I attended Syndicate. To start with, I was  personally interested in the topics, especially podcasting. So when Corante issued the call to its blogger partners... ›››

Category: Blog | Marketing | PR | Podcasting | RSS | corante | public relations | syndicate

May 16, 2006

Live from New York... it's Syndicate

- Marketing Roadmaps

Here we are in the lovely Terrace Ballroom at Syndicate. Unfortunately, I missed Jeff Jarvis' opening session -- heard it was great and look forward to reading about it in other blogs. Came in during the Richard Edelman interview.... ›››

Category: Blog | PR | RSS | corante | public relations | richard edelman | syndicate

Richard Edelman "PR in 5 Years"

- Media Guerrilla

Richard Edelman in his Q&A sit down today at Syndicate was asked, among other things, what the PR industry might look like 5 years from now. A few of his responses paraphrased here: PR press releases will be deconstructed:... ›››

Category: Events | PR | richard edelman | syndicatenyc

May 15, 2006

Find Me @ Syndicate NY

- Media Guerrilla

I'm stepping out for a few days to attend and speak at the Syndicate Conference which kicks-off tomorrow in New York. I'll be speaking on a panel Wednesday afternoon with Brian Oberkirch, Dave Parmet and Joel Richman. The topic:... ›››

Category: Conferences | Events | PR | RSS | Social Media | Speaking | syndicateny

Yes, 53,651 Matters

- Media Guerrilla

Josh Kopelman, Redeye VC, fired a few shots at the current crop of internet startups in his post "53,651" this past week. Among other things, he challenged the insular thinking he's increasingly observing within young companies, particularly their focus... ›››

Category: 53 | 651 | Business | Influencers | Marketing | PR | redeye vc | startups | wom