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May 26, 2006

FIR goes live on June 1

- NevilleHobson.com

Listeners to For Immediate Release: The Hobson and Holtz Report will be able to participate actively in the show as we record episode #142 on Thursday, June 1. Since we record the show over Skype anyway, it was not... ›››

Category: Communication | For Immediate Release | Podcasting | Web | innovation

No more lectures, just podcasts

- NevilleHobson.com

The shape of things to come - a UK university lecturer says he will no longer deliver lectures to students and instead will offer them as podcasts: […] Dr Bill Ashraf, a senior lecturer in microbiology at Bradford University,... ›››

Category: Communication | Podcasting | Trends | weblogs

Feeding the thirst for knowledge about social media

- NevilleHobson.com

Tuesday and Wednesday in Cologne, Thursday in London… quite an intense travel week. So now back at base in Amsterdam to get my head down in resuming some pressing client work before the next expedition wave to Barcelona next... ›››

Category: Communication | Events | Podcasting | Professional Development | Social Networks | Technology | weblogs

May 25, 2006

PR 2.0 Gang Regroups

- Media Guerrilla

Brian Oberkirch called for a regroup of the PR 2.0 Gang last week at Syndicate. As always, a good discussion, you can download it here. Technorati Tags: Brian+Oberkirch, PR 2.0, Weblogs+Work, syndicatenyc... ›››

Category: PR 2.0 | Podcasting | brian oberkirch | syndicatenyc | weblogs work

May 21, 2006

Syndicate Wed. Afternoon: Building a Business Case for Podcasting

- Marketing Roadmaps

Building a Business Case for Podcasting. Eric Schwartzman, moderator. Panel: Heather Green, BusinessWeek, Mikel Ellcessor, WNYC, and Jeff Burkett, Washingtonpost.com. Podcasting: "Makes sense. Do we do it now or in 6 months?" Schwartzman's opening remarks are on his blog.... ›››

Category: Blog | Media | Podcasting | RSS | business case | corante | syndicate

May 19, 2006

Cuteness Creates Buzz For Old Navy

- Diva Marketing (Blog)

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly. Maxie is very cute but cuteness doesn't always pay for... ›››

Category: Blog | Brand Strategy | Creativity | Friday Fun | Marketing Strategy | Podcasting | WOMBAT | biz astro tips | marketing_strategies | old_navy | social media networking | the_gap | vlog | web_2.0

Building the business case for podcasting

- NevilleHobson.com

Eric Schwartzman has posted an excellent commentary of his address at the Syndicate conference in New York on how to build the business case for podcasting. It’s a topic I’m increasingly being asked about, too, in conversations and discussions... ›››

Category: Business | Marketing | Podcasting | employee communication | public relations

More Syndicate coverage: Syndicate and me. Syndicate and marketers.

- Marketing Roadmaps

Home stretch. Before I get to the Wed. afternoon sessions, a word about why I attended Syndicate. To start with, I was  personally interested in the topics, especially podcasting. So when Corante issued the call to its blogger partners... ›››

Category: Blog | Marketing | PR | Podcasting | RSS | corante | public relations | syndicate

May 18, 2006

A Conversation With Eric Mattson At MarketingMonger

- The Social Customer Manifesto

Eric Mattson of MarketingMonger is on a mission to have 1,000 conversations with marketers, and to present them all as podcasts. Eric writes: "For the 20th podcast in my project, I connected with Chris Carfi of Cerado. is's blog... ›››

Category: CRM | Marketing | Podcasting | Strategy | business podcasting | cerado | enterprise social networking | haystack | social customer | social networking | socialnetworking

Syndicate Wednesday Morning

- Marketing Roadmaps

First things first, my number one fan says maybe I was too hard on Amanda Congdon in my post about Tuesday's keynote session. Which was not my intent. I enoy Rocketboom, think she is tremendously talented and wish her... ›››

Category: Blog | Podcasting | RSS | corante | gesture bank | gestures | reuters | steve gillmor | syndicate

May 17, 2006

More communicators podcasting

- NevilleHobson.com

Another new entrant to business podcasting - Arla Foods in Sweden has launched a podcast aimed at consumers in that country, offering food recipes. This news came to me yesterday from Fredrik Wacka. As we’re both here in Strasbourg,... ›››

Category: Communication | Podcasting

More Syndicate Tuesday

- Marketing Roadmaps

Stormhoek Sauvignon Blanc is nice, but the Pinot Grigio is FINE. The wines were served at KnowNow's reception tonight (and a later party which I intended to go to but just crashed). I wish I could figure out a... ›››

Category: Blog | Podcasting | RSS | Tagging | corante | podcast | syndicate

May 14, 2006

Mashing up the New PR

- NevilleHobson.com

Well over 150 communicators participated in Delivering The New PR, the one-day conference in London last Friday organized by Philip Young at the University of Sunderland. I took this photo in the conference room at the hotel as we... ›››

Category: Communication | Events | Podcasting | Professional Development | public relations

May 11, 2006

It's Springtime, Must be Showtime

- Marketing Roadmaps

It's a rite of passage -- that moment when you realize that the bulk of industry conferences and trade shows are scheduled in the Spring and early Autumn. Not all, mind you. There are trade shows going on all... ›››

Category: Blog | BlogHer | Business Blogging | Business Management | Marketing | Media | PR | Podcasting | RSS | Web Marketing | ama boston | bank marketing | blogher06 | corante | syndicate | trade shows

PR for the Commons?

- Media Guerrilla

The Third Thursday posse recently met with Media Survey's Sam Whitmore to record a podcast for Tech Media This Week (listen here). In the interview, Sam asks: are we, the organizers, giving away a short-term business advantage by creating... ›››

Category: PR | Podcasting | Social Media | giovanni rodriguez | jeremy pepper | mediasurvey | phil gomes | sam whitmore | thirdthursday

May 10, 2006

TV Guide Credits Blogs With Building Online Traffic

- Diva Marketing (Blog)

With the addition of our recently announced activities such as the new blogging community, we expect that unique(site visitors) will continue to increase. Also we expect referrals from Google and Yahoo Search to increase. Rich Battista, Chief Executive Officer,... ›››

Category: Brand Strategy | Interactive Marketing | Marketing Strategy | Podcasting | social media networking | weblogs

Podcasts grow more interactive

- a shel of my former self

A number of items have crossed my desk that lead me to conclude that podcasts are growing more and more interactive, a neat trick for a medium that has been decried as nothing more than glorified downloadable audio. The... ›››

Category: Podcasting

The return of pirate radio?

- a shel of my former self

AM and FM radio frequencies are controlled by governmental licensing authorities. Shows broadcast over those frequencies by by people without licenses are part of a culture known as “pirate radio.” In some countries, pirate radio broadcasters set up shop... ›››

Category: Podcasting

May 08, 2006

Delivering the new PR is hot

- NevilleHobson.com

It looks like Delivering The New PR in London this Friday 12 May will be a hot event as almost 150 people so far have signed up to be there. Last week, PR Business (a new PR print magazine... ›››

Category: Events | Podcasting | Professional Development | RSS | public relations | weblogs

May 06, 2006

The state of British podcasting

- NevilleHobson.com

Podcasting in the UK has reached its tipping point, says Dean Whitbread in a podcast interview with Hugh Fraser for ID3 magazine. In the 10-minute podcast, Hugh interviews Dean and Neil Dixon of Britcaster.com, a driving force behind the... ›››

Category: Business | Online Media | Podcasting | entertainment

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