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Corante Marketing Hub Network

March 01, 2006

In a Saturated Blogosphere, How Does Marketing Reach Out to People?

- Crossroads Dispatches

In a saturated blogosphere (most have few hits) how does marketing by blogs reach out to people? [Question #5 in So How Does It Feel to Be a Global Microbrand?] My answer: No one reads THE "blogosphere" - that... ›››

Category: Innovators and Creators | Marketing | Participatory Marketing | Weblogs | Word-of-Mouth Marketing

January 09, 2006

Khao Lak: The Andaman Coast Back in Business

- Crossroads Dispatches

Photos of incinerators paint an even less complete and accurate a picture of Khao Lak today as recent media attention on the rape and murder of a Welsh tourist January 2nd displays a lawless island. Yes, there are only...... ›››

Category: Clear and Resonant Marketing | Participatory Marketing | Social Media | Tsunami | Word-of-Mouth Marketing

January 07, 2006

Thaikea: From Leftover Coffins To DIY Furniture Making

- Crossroads Dispatches

Although this is my third visit to Thailand, it is my first time in Khao Lak. So too for Tsunami Volunteer Center's media relations volunteer Jessica Moulday from Australia. Although just home from her first trip in Thailand a... ›››

Category: Innovators and Creators | Participatory Marketing | Social Enterprise | Tsunami

December 30, 2005

Brightening Up Lives Through Care, Participation and Artistry

- Crossroads Dispatches

When tsunami volunteer Niyarm Chivawattansukul, a carpenter from Narathiwat, approached Ban Tub Tawan to help in a housing project in February, his original plan was to make ordinary house to replace those destroyed by the disaster. But after a... ›››

Category: Deep Hanging Out | Innovators and Creators | Participatory Marketing | Tsunami

December 17, 2005

Tsunami Anniversary: Landed in Bangkok

- Crossroads Dispatches

Quick status post. Landed in Bangkok at nearly 1 a.m. last night and was graciously hosted by Canadian Graeme Bristol whom has lived in Thailand for eight years as the chairman of architecture program at a local university. He's... ›››

Category: Participatory Marketing | Tsunami

December 15, 2005

Travelpod Folks Helped Me Distill Essence

- Crossroads Dispatches

Travelpod is an online community for independent travellers and they offer free travel blogs as well as other features like obtaining travel insurance. (Here's my companion Travelpod blog for TsunamiAnniversary.com - with more of a traveling pilgrim's theme.) As... ›››

Category: Awareness | Clear and Resonant Marketing | Participatory Marketing | Travel | Weblogs

December 08, 2005

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Tsunami Anniversary Trek: T-Minus 7 Days

- Crossroads Dispatches (feed)

The holiest of all holidays are thoseKept by ourselves in silence and apart;The secret anniversaries of the heart...- Henry Wadworth Longfellow, Holidays So begins one of the chapters of Petra Nemcova's memoir, Love Always Petra: A Story of Courage... ›››

Category: Participatory Marketing | Social Enterprise | Storytelling | Tsunami

December 02, 2005

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Tapping the Field of Conversation

- Crossroads Dispatches (feed)

Almost missed an historical event. Fifty years ago today a movement began... On the evening of December 1, 1955, Rosa Parks was arrested for disobeying an Alabama law requiring black passengers to relinquish seats to white passengers when the... ›››

Category: Clear and Resonant Marketing | Innovators and Creators | Participatory Marketing | Start-Ups | Word-of-Mouth Marketing

November 28, 2005

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The First Person Revolution

- Crossroads Dispatches (feed)

In another otherwise enthusiastic review, Harvard Business School's Working Knowledge book review of More Space seem perturbed by the use of the first person in a business book (disclosure: my essay Marketing: What's Love Got to Do With It... ›››

Category: Innovators and Creators | Participatory Marketing | Weblogs