Corante Marketing Hub Network

January 17, 2006

A terrific post by Grant

- Johnnie Moore's Weblog

A terrific post by Grant McCracken - Who's Coke Is It, Anyway? - which observes the latest trend among Coke fans in the US: buying the Mexican version of the brand at a premium. Apparently instead of embracing this,... ›››

Category: coca cola | open source marketing