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March 02, 2006

Wold Newspaper Advertising Conference & Expo

- New Media Marketer

I came across a link to The 16th World Newspaper Advertising Conference & Expo.  I've never heard of the conference but there are some great tips and news items on their daily article page.  Michiel van der Meer, Managing... ›››

Category: Advertising | E-Business | News | Web/Tech | newspapers

February 23, 2006

NAA Connections Conference - How to Compete with Free : Examining the landscape with Free Classifieds Online and Print

- New Media Marketer

The big session for today was "How to Compete with Free : Examining the landscape with Free Classifieds Online and Print".  The auditorium was packed with people looking for ideas and thoughts on how we could compete with free... ›››

Category: Advertising | E-Business | Media | News | newspapers

February 19, 2006

Bundling is Better: Cross-Media Campaigns for Advertisers

- New Media Marketer

I was very interested in attending the second session today regarding Bundling of products.  By looking at the presenter list I could see that Classified advertising might not be discussed very much and I was right.  Almost the entire... ›››

Category: newspapers

Best Recruitment Practices

- New Media Marketer

I led off today with the Best Recruitmet Practices session.  It was fairly insightful and offered a checklist  for success. Determing current market position Maintain marketplace position at all cost Revitalize content in print and online Develop value added... ›››

Category: newspapers

Blogging from NAA Connections Conference

- New Media Marketer

I can't believe it's been a whole year since the last conference.  This year I'm in Orlando, FL at the NAA Connections Conference.  I'll use my blog to post notes and thoughts about material that was presented. Today I'll... ›››

Category: newspapers

January 26, 2006

Online Job Revenue Triples

- New Media Marketer

Spending for Online Recruitment Advertising almost TRIPLED last year according to research released by Borrell Associates.  The report also predicted that online recruitment advertising will overtake newspaper recruitment advertising by the end of next year.... ›››

Category: Advertising | E-Business | Media | News | newspapers