Corante Marketing Hub Network

February 21, 2006

Is Account Consolidation Over? Not Likely

- Being Reasonable: The Blog

Is Account Consolidation a “Myth”? The headline in in this week’s Adweek lead story leaves little room for doubt:  “Debunking the Consolidation Myth.” The subhead makes it unequivocal: “Clients are increasingly choosing multiple partners over single shop.” So what’s... ›››

Category: Advertising | Categories | Commentary | Media & Entertainment | Ratings | Reasonable Bloggers | Sectors | Tim Pollak | Topics | totally unreasonable (1-2)

February 13, 2006

The Demise of TV: Don't Hold Your Breath

- Being Reasonable: The Blog

What are the Prospects of TV as an Ad Medium? Pundits delight in predicting the decline , if not the outright death, of television advertising.  On Sunday, the august New York Times joined the chorus with a lead story... ›››

Category: Categories | Commentary | Media | Media & Entertainment | Ratings | Reasonable Bloggers | Reasonable Indeed (4-5) | Sectors | Tim Pollak | Topics

February 10, 2006

The Super Bowl: Where Selling is 'Taboo'?

- Being Reasonable: The Blog

Should Selling be Taboo on the Super Bowl? “The reason for creating and airing most commercials – to sell something – is ‘almost taboo’ in the Super Bowl setting.” “Almost taboo”? This astonishing quote came from the respected chairman... ›››

Category: Advertising | Categories | Commentary | Media & Entertainment | Ratings | Reasonable Bloggers | Sectors | Tim Pollak | Topics | totally unreasonable (1-2)

February 09, 2006

Our German Partner Blog: Werbeblogger

- Being Reasonable: The Blog

If you visit Being Reasonable regularly, you might have already noticed the German-language links in the right column. They belong to our new partner blog, Werbeblogger. I came across Patrick Breitenbach and his co-bloggers’ work right around the time... ›››

Category: Advertising | Media & Entertainment | Ratings | Reasonable Bloggers | Reasonable Indeed (4-5) | Sectors | Topics | marc e. babej

February 06, 2006

Super Bowl XL Advertising: Few Signs of Intelligent Life

- Being Reasonable: The Blog

What do you Think of This Year's Crop of Super Bowl Ads? Tim will post our “official” Super Bowl” roundup in a few days, but here’s a first take: all in all, another decisive victory for mediocrity. Many ads... ›››

Category: Advertising | Categories | Commentary | Media & Entertainment | Ratings | Reasonable Bloggers | Sectors | Topics | automotive | food & beverages | marc e. babej | nondurables | retail | services | totally unreasonable (1-2)

January 30, 2006

Douglas Rushkoff on Turning the Bible into a Comic – and Then Some

- Being Reasonable: The Blog

Last month’s interview with Douglas Rushkoff, author of Get Back in the Box, felt like it was just the beginning of a great conversation. So today, we picked up where we left of, talking about his new biblical comic,... ›››

Category: Advertising | Categories | Media & Entertainment | Reasonable Bloggers | Sectors | Topics | bookshelf | interviews | marc e. babej

January 24, 2006

Google vs. Dept. of Justice: Smart Marketing

- Being Reasonable: The Blog

Is Google Scoring PR Points By Standing Up to the DoJ? By Tim Pollak “Google Resists U.S. Subpoena of Search Data.” The headline on the front page of The New York Times on January 20 screamed it out and... ›››

Category: Categories | Commentary | Marketing | Media & Entertainment | Ratings | Reasonable Bloggers | Reasonable Indeed (4-5) | Sectors | Technology | Tim Pollak | Topics