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May 25, 2006

Are you dealing with a nagging wife? Try taking her fishing!

- New Media Marketer

McDonald's has got some advice on how to deal with that nagging wife. Check out the video here. Enjoy !... ›››

Category: Advertising | Media | television | tv

May 23, 2006

The press release is dead! Long live the press release!

- a shel of my former self

I’ve resisted jumping aboard the “press release is dead” bandwagon because I just don’t believe it. I have no argument with the issues that lead supporters of the movement to proclaim the press release’s demise. They say that most... ›››

Category: External | Media | RSS

May 21, 2006

Public Insight Journalism

- Johnnie Moore's Weblog

Michael Skoler from Minnesota Public Radio offers this label for what they are doing to embrace the expertise of their listeners: They know more than we do. Here's a snippet of his argument:Our approach to citizen journalism is different... ›››

Category: Blogs & networks | Media | opensourcemarketing

Syndicate Wed. Afternoon: Building a Business Case for Podcasting

- Marketing Roadmaps

Building a Business Case for Podcasting. Eric Schwartzman, moderator. Panel: Heather Green, BusinessWeek, Mikel Ellcessor, WNYC, and Jeff Burkett, Washingtonpost.com. Podcasting: "Makes sense. Do we do it now or in 6 months?" Schwartzman's opening remarks are on his blog.... ›››

Category: Blog | Media | Podcasting | RSS | business case | corante | syndicate

May 11, 2006

It's Springtime, Must be Showtime

- Marketing Roadmaps

It's a rite of passage -- that moment when you realize that the bulk of industry conferences and trade shows are scheduled in the Spring and early Autumn. Not all, mind you. There are trade shows going on all... ›››

Category: Blog | BlogHer | Business Blogging | Business Management | Marketing | Media | PR | Podcasting | RSS | Web Marketing | ama boston | bank marketing | blogher06 | corante | syndicate | trade shows

May 08, 2006

Joga Bonita

- New Media Marketer

I've never played soccer in my life but I married into a Soccer family, my brother-in-law is even thinking about going pro after college, he's awesome. A few weeks ago my wife volunteered to coach a kids soccer team,... ›››

Category: Advertising | Blog | E-Business | Media | News | Web/Tech | direct marketing | television | tv

May 05, 2006

A peek inside the Firehouse

- a shel of my former self

Some time back, a number of bloggers noted the launch of the Chrysler Firehouse blog, which limited access to the working press. Most of us don’t qualify, so we could only guess at the nature of the items posted... ›››

Category: Blog | Media

May 04, 2006

Blogs vs. blog: What should we be studying?

- a shel of my former self

A piece just sent to me as part of the Poynter Institute’s E-Media Tidbits email distribution stopped me from working so I could gnaw on it a bit. This was tough. I’m facing so many deadlines this month that... ›››

Category: Blog | Media

May 03, 2006

Interactive Home Service Guide

- New Media Marketer

This past weekend we launched our first interactive Home Service Guide. I'm not one to toot my own horn but it turned out great. The vendor we worked with did an awesome job at putting this thing together pretty... ›››

Category: Advertising | Media | News | Web/Tech | newspapers

May 01, 2006

Who are you? It matters, at least to the Los Angeles Times

- a shel of my former self

What with all the talk about what passes for credibility, the Los Angeles Times has made it clear that, for its editorial staff, at least, misrepresentation of oneself is a no-no, even in the blogosphere. The Times suspended Pulitzer... ›››

Category: Blog | Media

April 18, 2006

The Da Vinci Code Quest on Google

- New Media Marketer

Google has a branded promotion for The Dia Vinci Code movie on its personalized home page. If you have a Google personalized home page, click on "Add content" and you can add the widget for the Da Vinci Code... ›››

Category: Advertising | Media | News | Web/Tech | advergames | search

April 12, 2006

Cleaning out my Bloglines Closet

- Marketing Roadmaps

I read a lot of feeds, on a variety of subjects, and take advantage of bloglines "keep new" to save things to look at/blog later. When I'm busy, the "blog closet" gets pretty full, and quite often, many of... ›››

Category: Blog | Charity | Fake/Fictional Blogs | Humour | Media | character blog | mda | monty python | politics/policy | search engine optimization | seo

April 07, 2006

Red Bull Flugtag Advergame

- New Media Marketer

Thanks to Adverblog I was able to find this nifty advergame from Red Bull. It's just what I needed, something else to keep me from having a case of the Mondays. If you haven't seen office space then you... ›››

Category: Advertising | Media | advergames

Google Integrates Classifieds Into Search

- New Media Marketer

Charlene Li at Forrester points out that Google has taken another step into the classified space by integrating Google Base results into their search results. If you are searching for a house, apartment, job or used car you will... ›››

Category: Advertising | E-Business | Media | News | Web/Tech | newspapers | search

April 06, 2006

Interview - Andy Abramson on bloggers breaking news ahead of mainstream media - April 6, 2006

- a shel of my former self

In this edition of For Immediate Release podcast interviews, Shel enjoyed a 28-minute conversation with Andy Abramson, CEO of Comunicano, who used his VOIP-focused blog to break the story of RICO charges filed against Skye well ahead of the... ›››

Category: For Immediate Release | Media

April 04, 2006

You Won't See these Tahoe Ads On TV

- New Media Marketer

The Chevy Apprentice contest is attracting some satire ads from folks who think SUV's are irresponsible. You can view a few of them on CNET. The Chevy Apprentice site allows you to drop text, video, and a soundtrack into... ›››

Category: Advertising | E-Business | Media | News | Web/Tech | direct marketing

April 03, 2006

Thank You For Smoking

- New Media Marketer

First of all I don't smoke and think it's one of the dumbest things you can do to yourself. For those of you who smoke STOP!!! Now, the reason I'm writing this post is because of a 88 X... ›››

Category: Advertising | E-Business | Media | News | Web/Tech | direct marketing | newspapers

Carmen Sandiego Meets Facebook.com

- New Media Marketer

I just got an invite from a friend of mine to join a new social network called Where Are You Now. Where Are You Now integrates mapping tools so users can visually see where their contacts are anywhere in... ›››

Category: E-Business | Media | News | Web/Tech

March 31, 2006

The Hills Have Eyes Advergame

- New Media Marketer

This weekend my brother saw the movie The Hills Have Eyes. He said it was a must see so visited the website. They have a great advergame where you have to blast monsters and collect batteries for your flashlight.... ›››

Category: Advertising | Media | Web/Tech | advergames

Forget Agnostic, Newspapers Need to Be Platform Proactive

- New Media Marketer

I came across this rant from The Media Guy on Steve Yelvington's blog. Dumenco states that trying to be platform-agnostic is "not enough anymore. Newspapers have to take a leadership role in becoming platform proactive -- presenting information precisely... ›››

Category: E-Business | Media | News | Web/Tech | newspapers

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