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Corante Marketing Hub Network

May 25, 2006

Are you dealing with a nagging wife? Try taking her fishing!

- New Media Marketer

McDonald's has got some advice on how to deal with that nagging wife. Check out the video here. Enjoy !... ›››

Category: Advertising | Media | television | tv

May 23, 2006

The press release is dead! Long live the press release!

- a shel of my former self

I’ve resisted jumping aboard the “press release is dead” bandwagon because I just don’t believe it. I have no argument with the issues that lead supporters of the movement to proclaim the press release’s demise. They say that most... ›››

Category: External | Media | RSS

May 21, 2006

Public Insight Journalism

- Johnnie Moore's Weblog

Michael Skoler from Minnesota Public Radio offers this label for what they are doing to embrace the expertise of their listeners: They know more than we do. Here's a snippet of his argument:Our approach to citizen journalism is different... ›››

Category: Blogs & networks | Media | opensourcemarketing

Syndicate Wed. Afternoon: Building a Business Case for Podcasting

- Marketing Roadmaps

Building a Business Case for Podcasting. Eric Schwartzman, moderator. Panel: Heather Green, BusinessWeek, Mikel Ellcessor, WNYC, and Jeff Burkett, Washingtonpost.com. Podcasting: "Makes sense. Do we do it now or in 6 months?" Schwartzman's opening remarks are on his blog.... ›››

Category: Blog | Media | Podcasting | RSS | business case | corante | syndicate

May 11, 2006

It's Springtime, Must be Showtime

- Marketing Roadmaps

It's a rite of passage -- that moment when you realize that the bulk of industry conferences and trade shows are scheduled in the Spring and early Autumn. Not all, mind you. There are trade shows going on all... ›››

Category: Blog | BlogHer | Business Blogging | Business Management | Marketing | Media | PR | Podcasting | RSS | Web Marketing | ama boston | bank marketing | blogher06 | corante | syndicate | trade shows

May 08, 2006

Joga Bonita

- New Media Marketer

I've never played soccer in my life but I married into a Soccer family, my brother-in-law is even thinking about going pro after college, he's awesome. A few weeks ago my wife volunteered to coach a kids soccer team,... ›››

Category: Advertising | Blog | E-Business | Media | News | Web/Tech | direct marketing | television | tv

May 05, 2006

A peek inside the Firehouse

- a shel of my former self

Some time back, a number of bloggers noted the launch of the Chrysler Firehouse blog, which limited access to the working press. Most of us don’t qualify, so we could only guess at the nature of the items posted... ›››

Category: Blog | Media

May 04, 2006

Blogs vs. blog: What should we be studying?

- a shel of my former self

A piece just sent to me as part of the Poynter Institute’s E-Media Tidbits email distribution stopped me from working so I could gnaw on it a bit. This was tough. I’m facing so many deadlines this month that... ›››

Category: Blog | Media

May 03, 2006

Interactive Home Service Guide

- New Media Marketer

This past weekend we launched our first interactive Home Service Guide. I'm not one to toot my own horn but it turned out great. The vendor we worked with did an awesome job at putting this thing together pretty... ›››

Category: Advertising | Media | News | Web/Tech | newspapers

May 01, 2006

Who are you? It matters, at least to the Los Angeles Times

- a shel of my former self

What with all the talk about what passes for credibility, the Los Angeles Times has made it clear that, for its editorial staff, at least, misrepresentation of oneself is a no-no, even in the blogosphere. The Times suspended Pulitzer... ›››

Category: Blog | Media

April 18, 2006

The Da Vinci Code Quest on Google

- New Media Marketer

Google has a branded promotion for The Dia Vinci Code movie on its personalized home page. If you have a Google personalized home page, click on "Add content" and you can add the widget for the Da Vinci Code... ›››

Category: Advertising | Media | News | Web/Tech | advergames | search

April 12, 2006

Cleaning out my Bloglines Closet

- Marketing Roadmaps

I read a lot of feeds, on a variety of subjects, and take advantage of bloglines "keep new" to save things to look at/blog later. When I'm busy, the "blog closet" gets pretty full, and quite often, many of... ›››

Category: Blog | Charity |