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February 28, 2006

Research online, buy offline

- a shel of my former self

A study conducted by JupiterMedia for iProspect revealed that nearly half of shoppers who research their purchases online wind up making their purchases offline. That makes some sense. You may find the television or stereo you’re interested in while... ›››

Category: Measurement

February 20, 2006

Commons kick-off

- a shel of my former self

The Communication Commons is up and running. I’ve been working on the Commons with IABC staff—notably Publications VP Natasha Spring and CTO Chris Hall—for many months, and it’s gratifying to see something online. Now we just need to content... ›››

Category: Blogging | Measurement | internal

January 30, 2006

Blog Monitoring As PR Service

- Media Guerrilla

Sparked by a survey that Brian Oberkirch at WeblogsWork is getting underway, an interesting conversation has been taking shape on the Naked Conversations Blog (see comments thread) about blog monitoring as an emerging service/business opportunity among PR and marketing... ›››

Category: Business | Measurement | PR | PR 2.0 | Research | clients | diy

January 17, 2006

BuzzMetrics, Intelliseek Merge

- Media Guerrilla

In a note that BuzzMetrics President and CEO Jonathan Carson sent out this morning, he shares the news that starting today, the company will be merging with Intelliseek to create a 'new global standard in the measurement of consumer-generated... ›››

Category: Blog | Blogging | BuzzMetrics | CGM | Intelliseek | Measurement | PR | Social Media | VNU

December 30, 2005

The heretic and the number cruncher

- a shel of my former self

John Wagner and Katie Paine go head-to-head... ›››

Category: Measurement

December 28, 2005

Katie Paine invents a new PR metric

- a shel of my former self

The PR Value Ratio (PVR) was developed as an alternative to AVEs.... ›››

Category: Measurement