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May 25, 2006

Let's Hear It For The Girls!

- Diva Marketing (Blog)

As a card carrying Diva, I must admit I love to shop. Shoes, clothes, books, music I even like grocery shopping. However, there have been a few traumatic experiences in my shopping life and several of those were centered... ›››

Category: Marketing Strategy | Marketing to Women | ask_patty | babson_college | business_blogs | marketing_to_women | weblogs

March 31, 2006

I Love Bloggers

- Diva Marketing (Blog)

I love bloggers. Really I do. Even those A-list bloggers who pretend that they are not..don't want to be and are stepping down from their A-list bloggy towers. Even those bloggers who sometimes get on a rant and want... ›››

Category: Blog | BlogHer | Interactive Marketing | Marketing Strategy | Marketing to Women | Trends | blogger | entrepreneurship | social media networking | social_media_networking | web_2.0 | weblogs

March 01, 2006

Targeting Ads To Biz Women

- Diva Marketing (Blog)

Received my issue of pink magazine last week - thanks Genevieve. pink is a fairly new pub that targets professional women and blends work-play-relationships. What caught my attention first was not the content (although that's pretty good) but the... ›››

Category: Advertising | Brand Strategy | Business | Marketing | Marketing Strategy | Marketing to Women | Strategy | marketing_to_women

January 27, 2006

Beware! Blogs On The Runway

- Diva Marketing (Blog)

When Julie aka Almost Girl invited me to participate in the State of the Fashion Union Carnival, well how could a diva refuse?  As soon as I said "yes" my thoughts turned to, "Oh, no but I have nothing... ›››

Category: Brand Strategy | Interactive Marketing | Marketing Strategy | Marketing to Women | Weblogs | fashion_week | marketing_blogs | model | new_york_fashion_week | state_of_fashion_carnival

December 06, 2005

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Holiday Maketing To Women

- Diva Marketing (Blog) (feed)

The holiday season is about magic and stories and people. Banana Republic has created a unique ad campaign combining traditional print (see insert)and interactive. Holidaystory.com takes you to a gentle world of 4 romantic, holiday stories. Roll your mouse... ›››

Category: Brand Strategy | Interactive Marketing | Marketing Strategy | Marketing to Women