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Corante Marketing Hub Network

March 20, 2006

Monitoring The Blogosphere

- Diva Marketing (Blog)

Sunday seems to be "tip day" ... first email marketing and now Consumer Generated Media. If you're company is not monitoring consumer generated media Andy Beal's post Online Reputation Monitoring Beginner's Guide will turn you into a hero or... ›››

Category: CGM | Consumer_Generated_Media | Interactive Marketing | Marketing Research | Weblogs | andy_beal | monitoring_blogosphere | social media networking

March 13, 2006

Not Everyone Loves Blogs or A Doc In A Blog

- Diva Marketing (Blog)

A Blog Story -  On my way back from talking about blogs in Dallas last week, I sat next to a guy who asked if I was on my way to the ACC. Hmmm..thought I..ACC what could that one... ›››

Category: Blog | Interactive Marketing | Marketing | Marketing Research | Marketing Strategy | Weblogs | consumer_control | customer service | doctors | healthcare_blogs | hospitals | services_marketing

February 15, 2006

Wanted: Corporate Bloggers

- Diva Marketing (Blog)

Dr. Walter Carl's Advanced Organizational Development, class at Northeastern University, has teamed up with Jon Cass, Backbone Media, to, "..better understand the reasons, conditions and factors it takes to make a successful blog, and in the process help a... ›››

Category: Blog | Marketing Research | Weblogs | corporate_blogs | market_research

January 24, 2006

Marketing Researchers Talk About Innovation

- Diva Marketing (Blog)

From the moment I stepped foot on the Camelback Inn property I felt pampered. I just may never go back to Atlanta. I wasn't as smart as my dear friend Michelle Elster, VP Rabin Research, who came in a... ›››

Category: Marketing Research

January 17, 2006

Nielsen Owns Consumer Generated Media

- Diva Marketing (Blog)

Although consumer generated media, as a research tool, is still in the early stages of development, vendors are consolidating. Received an email from, Max Kalehoff VP Marketing at BuzzMetrics (must be on a blogger media blast list), that BuzzMetrics... ›››

Category: BuzzMetrics | CMG | Consumer_Generated_Media | Intelliseek | Marketing Research | Marketing_Research | Nielsen_BuzzMetrics

January 10, 2006

A New Era For Marketing Research

- Diva Marketing (Blog)

A fav blogging divo, Michael Bawden - Much Ado About Marketing is running a series on the value of marketing research. How I wish Michael had been in the room with me today when a client said, Why do... ›››

Category: Marketing Research | Marketing Strategy | Trends | Weblogs

December 12, 2005

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Small Business Survey

- Diva Marketing (Blog) (feed)

Small business can be a lucrative segmentt to add to your prospecting. However, since it's highly fragmented and niched space, what does it take to tap into the small business market? Blog buddy, Anita Campbell, Small Business Trends, along... ›››

Category: Marketing Research