Corante Marketing Hub Network OUR PUBLICATIONS:

Corante Marketing Hub Network

May 26, 2006

Well, I tried to buy DSL

- Mary's Blog

Methinks the phone companies wouldn’t have to lobby to charge premiums for Internet access, if they simply understood basic customer service. They not only leave money on the table, they drive customers away from the table. As regular readers... ›››

Category: Marketing | Mktg. Troubleshooting | Ramblings | customer service | marketing troubleshooting

May 25, 2006

Class Acts: Laurence Haughton

- Marketing Roadmaps

Some time ago I mentioned a book by author Laurence Haughton on a blog I was then writing for. To my surprise, I got an email from him thanking me for the mention and asking if I'd like to... ›››

Category: Books | Business Management | Marketing | laurence haughton

May 23, 2006

The Wit and Wisdom of Albert Einstein

- Ageless Marketing

For all those who write articles, post blogs and hold forth from the podiums of the land, here is a compilation of bits of the wit and wisdom of Albert Einstein to flavor your own words with: Imagination is... ›››

Category: Advertising | Marketing

World Cup football blogging marathon in Berlin

- NevilleHobson.com

With just over two weeks to go until the start of the 2006 World Cup in Germany, here’s a great opportunity for footie fans who are also bloggers (or vice versa) - stay in a flat in central Berlin... ›››

Category: Blog | Europe | Marketing | sport

May 19, 2006

SAP and the science of market disruption

- NevilleHobson.com

German enterprise software vendor SAP is open to an acquisition by US technology groups, according to a Financial Times report yesterday: […] Hasso Plattner, supervisory board chief at the German group, said in an interview with FT Deutschland, the... ›››

Category: Business | Investor Relations | Marketing | Software | Technology | Workplace | public relations

Are Customers Necessary?

- Mary's Blog

I’m finally getting around to reading Maureen Dowd’s Are Men Necessary? It’s, as you might expect from Ms. Dowd, pithy, amusing and intelligent. In reading about the evolution/regression in dating rituals, it got me to thinking about delicate dance... ›››

Category: Marketing | Mktg. Troubleshooting | Ramblings | biz dev tips & traps | customer service | marketing troubleshooting

Building the business case for podcasting

- NevilleHobson.com

Eric Schwartzman has posted an excellent commentary of his address at the Syndicate conference in New York on how to build the business case for podcasting. It’s a topic I’m increasingly being asked about, too, in conversations and discussions... ›››

Category: Business | Marketing | Podcasting | employee communication | public relations

More Syndicate coverage: Syndicate and me. Syndicate and marketers.

- Marketing Roadmaps

Home stretch. Before I get to the Wed. afternoon sessions, a word about why I attended Syndicate. To start with, I was  personally interested in the topics, especially podcasting. So when Corante issued the call to its blogger partners... ›››

Category: Blog | Marketing | PR | Podcasting | RSS | corante | public relations | syndicate

May 18, 2006

A Conversation With Eric Mattson At MarketingMonger

- The Social Customer Manifesto

Eric Mattson of MarketingMonger is on a mission to have 1,000 conversations with marketers, and to present them all as podcasts. Eric writes: "For the 20th podcast in my project, I connected with Chris Carfi of Cerado. is's blog... ›››

Category: CRM | Marketing | Podcasting | Strategy | business podcasting | cerado | enterprise social networking | haystack | social customer | social networking | socialnetworking

May 17, 2006

When Is an Employee Too Old to Cut the Mustard?

- Ageless Marketing

Reader Jenni Lukac from Barcelona brought to my attention an article in the current issue of Advertising Age reporting the firing of 54-year-old George Hayes by ad agency McCann Erickson allegedly because of his age. As a result, the... ›››

Category: Advertising | Brain | Marketing | aging | employee relations

Not So Fast, Mr. Trout: Leadership is No Silver Bullet

- Being Reasonable: The Blog

Is Claiming Leadership the Best Way to Attain It? The latest Unsolicited Advice column has just posted at Forbes.com. This week, we have a bone to pick with colleague (and fellow columnist) Jack Trout’s claim that no better way... ›››

Category: Advertising | Categories | Marketing | Ratings | Reasonable Bloggers | Tim Pollak | Topics | features |