April 12, 2006

Forbes.com/Unsolicited Advice 04/13/06

- Being Reasonable: The Blog

Is the Internet Undermining Old-Style Salesmanship? Here’s our second Forbes.com column, Marketing Goes Galapagos. Enjoy, M&T... ›››

April 05, 2006

Unsolicited Advice: Our New Column At Forbes.com

- Being Reasonable: The Blog

Is Selling The Main Objective of Advertising? Tim and I have been a bit remiss in our blogging in recent weeks. But behind the scenes we’ve been quite busy. Today was the launch of our weekly Forbes.com column, titled... ›››

March 23, 2006

Something to Chew on for the Brand-as-Cult Crowd

- Being Reasonable: The Blog

Are Consumers Smart Enough to Tell the DIfference Between an Object and a Person? Thanks to MIT Advertising Lab for pointing to a provocative piece in the current issue of Seed Magazine. Turns out that Harvard and U Michigan... ›››

March 17, 2006

Dai Nippon Printing Co. Sows Global Total… Confusion

- Being Reasonable: The Blog

Is the Spring Breeze Gentle Enough to Take a Meeting with Mr. Yoshihara? Reason inc. just received the following letter from Junichi Yoshihara at the “Global Total Solutions Department” (sounds scary to my German ears) at Dai Nippon Printing... ›››

March 16, 2006

What Does it Mean for an Ad Agency to be 'Hot,' Anyway?

- Being Reasonable: The Blog

Interesting quote from Pat Fallon in yesterday’s WSJ ad column: “We have a perception that we are not hot, and that perception keeps us from being hot… We have to get a couple of [big] wins, and that perception... ›››

February 27, 2006

Fun Toy for Strategy Nerds: Al Ries's Reversal Test

- Being Reasonable: The Blog

Is Al Reis's Strategy Reversal Test a Useful Tool? Al Ries might be hopelessly out of touch when it comes to technology, but once in a while he still has something to add to conversations about marketing strategy. Smart... ›››

February 23, 2006

How Not to Brand a Country

- Being Reasonable: The Blog

Is Botswana's Country Branding Effort Doomed from the Outset? Rob Marsh’s Brand Story is fast becoming one of our favorite blogs. Today, a great post on Botswana’s plans to brand istelf. In a nutshell, the scheme appears doomed from... ›››

February 22, 2006

'Does Emma Have Bad Breath?' What's it to You, 1800Petmeds?

- Being Reasonable: The Blog

Over the Holidays, I introduced you to Emma, my four year-old Husky. She’s a bright dog by any standards – and evidently a lot brighter than her owner who made the mistake of signing up for “occasional offers” from... ›››

February 13, 2006

Being Reasonable Voted Best Marketing Blog

- Being Reasonable: The Blog

A big thanks to all of you. The results of Adland’s Battle of the Ad Blogs are in, and we won in our category - against some formidable competitors. Tim and I really appreciate all your votes, and hope... ›››

February 09, 2006

Our German Partner Blog: Werbeblogger

- Being Reasonable: The Blog

If you visit Being Reasonable regularly, you might have already noticed the German-language links in the right column. They belong to our new partner blog, Werbeblogger. I came across Patrick Breitenbach and his co-bloggers’ work right around the time... ›››

February 07, 2006

Seth Godin Does it Again

- Being Reasonable: The Blog

Do Most People View iPods as Disposable Fashion Statements? Another excursion into the absurd, courtesy of Seth Godin. In a recent blog post, Godin argues that the current iPod quality controversy is overblown…... ›››

February 06, 2006

Super Bowl XL Advertising: Few Signs of Intelligent Life

- Being Reasonable: The Blog

What do you Think of This Year's Crop of Super Bowl Ads? Tim will post our “official” Super Bowl” roundup in a few days, but here’s a first take: all in all, another decisive victory for mediocrity. Many ads... ›››

February 02, 2006

A Posthumous Interview with Bernbach, Ogilvy and Reeves

- Being Reasonable: The Blog

Complete text of the February Being Reasonable column in Media Magazine. All responses from Bernbach, Ogilvy and Reeves are authentic quotes, from writings or interviews during their lifetimes. It was born as a buzzword but became gospel. Now it’s... ›››

January 30, 2006

Douglas Rushkoff on Turning the Bible into a Comic – and Then Some

- Being Reasonable: The Blog

Last month’s interview with Douglas Rushkoff, author of Get Back in the Box, felt like it was just the beginning of a great conversation. So today, we picked up where we left of, talking about his new biblical comic,... ›››

January 26, 2006

Do We Have an Ameriprise for You

- Being Reasonable: The Blog

How Damaging is the Leak of Information on 230,000 People to Ameriprise's Image?... ›››

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