April 11, 2006

Expert who Blogs or Blogger who Experts?

- Brand Autopsy

SOURCE: Guy Kawasaki’s The First 100 Days: Observations of a Nouveau Blogger blog posting.Hmm … I can’t decide if I’m a blogger who experts or an expert who blogs. Besides, isn’t an expert someone who used to be a... ›››

Category: Interesting Articles

April 07, 2006

THE Lensmaster

- Brand Autopsy

There are lensmasters and then there is THE LENSMASTER. David Fleishman, an eyewear enthusiast, is THE LENSMATER. See for yourself at his eye-opening website – it’s quite a spectacle. SOURCE: Wall Street Journal article (free access)... ›››

Category: Interesting Articles

March 07, 2006

George Knocks Trout Out of the Water

- Brand Autopsy

George Silverman has come out swinging with knockout blows directed towards Jack Trout’s Forbes column on why Word-of-Mouth (WOM) marketing isn’t all its cracked up to be. Check out this tasty touché from George’s must-read “Jack Trout Attacks WOM... ›››

Category: Interesting Articles | Marketing Strategy | Word of Mouth Marketing Association

February 20, 2006

Double-Double Trouble for In-N-Out Burger?

- Brand Autopsy

I’m a big fan of and big believer in http://en.wikipedia.org/wiki/In-n-Out_Burger'>In-N-Out Burger. I cite them constantly when sharing my jumboSHRIMP Marketing beliefs on getting bigger by acting smaller. In-N-Out Burger is a quintessential jumboSHRIMP Marketing business because they steadfastly follow... ›››

Category: Interesting Articles | jumboshrimp marketing

January 29, 2006

MINI’s Uncommon Practices

- Brand Autopsy

Seems as though making the common uncommon is baked inside the company culture of MINI USA. MINI made the common car uncommon. Through its ad agency, Crispin, Porter + Bogusky (CP+B), MINI made the common advertising campaign uncommon. And... ›››

Category: Interesting Articles | ideas | innovation & creativity

December 14, 2005

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Mainstreaming of Word-of-Mouth Marketing

- Brand Autopsy (feed)

The mainstreaming of word-of-mouth marketing continues with this satirical take from The Onion. >>>>>>>>> Link to the full 'article' Thanks Vee-Dub for passing along this ditty....... ›››

Category: Interesting Articles | Word of Mouth Marketing Association

December 12, 2005

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Jetsons 1962 | NFL 2005

- Brand Autopsy (feed)

Fun stuff from the New York Times … Few football fans in 1962 could have envisioned today's N.F.L. The game may be the same, but much of what surrounds it - Skycams, wireless communications, dome stadiums, ticket scanners -... ›››

Category: Ideas, Innovation & Creativity | Interesting Articles

December 05, 2005

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Carnival of Marketing #4

- Brand Autopsy (feed)

For this week's installment of the Carnival of Marketing, I have divided it up into two parts. The first part includes smart marketing-related posts culled from reader submissions. The second part contains a few links to worthwhile marketing reads...... ›››

Category: Blogs and Blogging | Interesting Articles

December 01, 2005

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Capitalizing on Conversational Capital

- Brand Autopsy (feed)

Don’t sleep on this way-worthy white paper about Conversational Capital from http://www.dieselmarketing.com/main.htm ">Diesel Marketing. In just a few pages, this Montreal-based marketing firm shares thought-provoking insight into the art of Word-of-Mouth marketing.Diesel contends that in the experience economy, storytelling...... ›››

Category: Interesting Articles