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March 20, 2006

Monitoring The Blogosphere

- Diva Marketing (Blog)

Sunday seems to be "tip day" ... first email marketing and now Consumer Generated Media. If you're company is not monitoring consumer generated media Andy Beal's post Online Reputation Monitoring Beginner's Guide will turn you into a hero or... ›››

Category: CGM | Consumer_Generated_Media | Interactive Marketing | Marketing Research | Weblogs | andy_beal | monitoring_blogosphere | social media networking

March 19, 2006

eMail Marketing Tips

- Diva Marketing (Blog)

Top Ten Email Tips Complements of the Diva of Email Marketing ... Teresa Caro. Get relevant - It's what's in it for "me" not "you." Integrating traditional and intractive strategies can produce strong results. Deliverability and rendering - Is... ›››

Category: Interactive Marketing | email_marketing | interactive_marketing | marketing_strategies

March 18, 2006

Radio Disney Please Set The Podcast Ad Bar High

- Diva Marketing (Blog)

I want! I want! I wants! Sprinkled with a few I need! I need! I needs! Any parent will tell you that is the mantra chant of children. Marketing messages from broadcast media entice, persuade and encourage peer pressure for... ›››

Category: Interactive Marketing | Marketing Strategy | Podcasting | Weblogs | vlog

March 13, 2006

Not Everyone Loves Blogs or A Doc In A Blog

- Diva Marketing (Blog)

A Blog Story -  On my way back from talking about blogs in Dallas last week, I sat next to a guy who asked if I was on my way to the ACC. Hmmm..thought I..ACC what could that one... ›››

Category: Blog | Interactive Marketing | Marketing | Marketing Research | Marketing Strategy | Weblogs | consumer_control | customer service | doctors | healthcare_blogs | hospitals | services_marketing

January 27, 2006

Beware! Blogs On The Runway

- Diva Marketing (Blog)

When Julie aka Almost Girl invited me to participate in the State of the Fashion Union Carnival, well how could a diva refuse?  As soon as I said "yes" my thoughts turned to, "Oh, no but I have nothing... ›››

Category: Brand Strategy | Interactive Marketing | Marketing Strategy | Marketing to Women | Weblogs | fashion_week | marketing_blogs | model | new_york_fashion_week | state_of_fashion_carnival

January 26, 2006

The New Interactive Marketing

- Diva Marketing (Blog)

We knew it of course, but it's nice to have research validate that people are forming valuable relationships online. A fresh off the press Pew Internet report: The Strength of Internet Ties, which was a joint project with the... ›››

Category: Interactive Marketing | Weblogs | blogs | pew_internet_report | social media networking | social_networking | the_strength_of_internet_ties

The Online User Experience

- Diva Marketing (Blog)

AiMA (Atlanta Interactive Marketing Assoc) pulled off another great event. Tonight's meeting focused on how to develop successful online user-experiences. Donavan Panone, VP Online Behavior at Spunlogic, put together a panel of brand stars: Laura Hunnicutt - Delta, Jason... ›››

Category: Interactive Marketing | aima | usability | website_user_experience

January 17, 2006

SPAM For Seniors

- Diva Marketing (Blog)

Spam. Where else can you resolve your credit problems, improve your sex life and find a mortgage just by clicking on your email?   This one is a first for my in-email folders. It's spam for seniors.(And no I am... ›››

Category: Interactive Marketing

January 01, 2006

Word of Mouth Strategy For Charity

- Diva Marketing (Blog)

Conferences are about networking and knowledge, and if you're living right, a new business lead or two. Michael Ruben, Word of Mouth Marketing Association, dropped me an e last week that he hopes to start a new trend. At... ›››

Category: Interactive Marketing | Marketing Strategy | NonProfit | Weblogs

December 26, 2005

Looking For A Few Good Linkedin Stories

- Diva Marketing (Blog)

Atlanta divo Scott Burkett - bscott burkett's pothole on the Infobahn - is looking for a few case studies to include in his new book Managaing Your Social Capital. If you have a story to tell (positive or other... ›››

Category: Interactive Marketing

December 08, 2005

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5 Ways To Combat Negative Blog Comments

- Diva Marketing (Blog) (feed)

The #1 concern I'm hearing from organizations interested in exploring blogs to support marketing strategies is, But what about the negative comments? How do we control people posting bad things about our brand or our company or our toilet... ›››

Category: Brand Strategy | Customer Loyalty | Interactive Marketing | Marketing Strategy | Weblogs | corporate blogging

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Interactive Radio Advertising

- Diva Marketing (Blog) (feed)

You've probably heard of ITV - interactive TV - but what about interactive radio? Jeff Blackman, IQ Radio Blog, has an early holiday gift for an innovative marketeer who's willing to step out-of-the-box when it comes to radio advertising.... ›››

Category: Interactive Marketing

December 06, 2005

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Holiday Maketing To Women

- Diva Marketing (Blog) (feed)

The holiday season is about magic and stories and people. Banana Republic has created a unique ad campaign combining traditional print (see insert)and interactive. Holidaystory.com takes you to a gentle world of 4 romantic, holiday stories. Roll your mouse... ›››

Category: Brand Strategy | Interactive Marketing | Marketing Strategy | Marketing to Women