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Corante Marketing Hub Network

April 11, 2006

Part 2 | Harvesting Collective Genius

- Brand Autopsy

The other week I blogged about a NY Times article on how Rite-Solutions harvests the collective wisdom of its employees. This week Chris Flanagan, from the Business Innovation Factory, clued me in on a video presentation Jim Lavoie (Rite-Solutions... ›››

Category: ideas | innovation & creativity

March 27, 2006

Harvesting Collective Genius

- Brand Autopsy

Sunday’s NY Times has a way tasty article from Bill Taylor (co-founder of Fast Company) about how Rite-Solutions is insourcing ideas from all its employees rather than outsourcing ideas or relying solely on the ideation generation from a few... ›››

Category: Business Books | Business Strategy | ideas | innovation & creativity

March 24, 2006

February 22, 2006

BimActive is now Active

- Brand Autopsy

Last year I spent a little time working with Bones in Motion (BiM), an Austin-based technology start-up helping them fine-tune the marketing strategy of their first product, BiMActive. Simply put, BiMActive turns your cell phone into a GPS-enabled high-tech... ›››

Category: Remarkable Companies & Products | ideas | innovation & creativity

February 09, 2006

Something to Gnaw On …

- Brand Autopsy

I’ll be off the blog for a few days while I’m in Boise, ID attending the wedding of a great friend (.jpg), former college roommate at Baylor, and current Idaho deputy attorney general. While I’m away, here’s something to... ›››

Category: ideas | innovation & creativity

January 29, 2006

MINI’s Uncommon Practices

- Brand Autopsy

Seems as though making the common uncommon is baked inside the company culture of MINI USA. MINI made the common car uncommon. Through its ad agency, Crispin, Porter + Bogusky (CP+B), MINI made the common advertising campaign uncommon. And... ›››

Category: Interesting Articles | ideas | innovation & creativity