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April 13, 2006

Campaigning for Real Beauty

- SCHMITTblog

Dove's "campaign for real beauty" has already turned a lot of heads, by extending the brand way beyond a traditional ad campaign or unique selling proposition ("softer hands" or "new formula"). Now, looking ahead to 2008... it appears that... ›››

Category: Humor | brands and marketing

February 22, 2006

Mediocre Pitches Work Too, Sometimes

- Media Guerrilla

I've been loosely following the ping-pong rhetoric justifying the Bad Pitch Blog and now the Good Pitch Blog and I have to admit, I think there's a real opportunity for creating the Mediocre Pitch Blog. I mean, come on,... ›››

Category: Humor | Media | PR | badpitch | goodpitch

January 20, 2006

WOMBAT: Day One Ends With A Laugh

- Diva Marketing (Blog)

Bob Mankoff, Cartoon Editor of the New Yorker's Cartoon Book, was the perfect ending to an intense day of back-to-back sessions. We kicked back a notch as Bob shared some classic New Yorker cartoons within the framework of how... ›››

Category: Cartoons | Humor | WOMBAT | WOMBAT06 | womma