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Corante Marketing Hub Network

March 07, 2006

'In Some Ways All Men Are Alike'

- Ageless Marketing

My February 25th post promised a continuation of my discussion of developmental psychologist David Gutmann’s book, Reclaimed Powers: Men and Women in Later Life. In the meantime, I posted a brief entry concerning the fall from favor being suffered... ›››

Category: Consumer Behavior | Marketing | boomers | human development

February 15, 2006

Beer Sales Go Flat in 2005 (Again)

- Ageless Marketing

________________________________(Don't Forget to stop by my new blog, Firms of Endearment, The Blog. While you are there, type your email address into the SUBSCRIBE box to get automatic updates.)________________________________ I do wonder when “they” will ever get it. “They,”... ›››

Category: Advertising | Consumer Behavior | Marketing | human development

February 07, 2006

How You Can Know Which Half of Your Advertising Dollar is Wasted

- Ageless Marketing

Well, Super Bowl 40 is now history as is a plethora of ads crafted just for the Big Day in American football for which ABC charged up to $2.5 million for a 30-second spot. In a telephone conversation a... ›››

Category: Brain | Marketing | human development