May 23, 2006

Two Minute How-To: Adding Social Networking To Your Basecamp Implementation

- The Social Customer Manifesto

As a way to jointly manage and track projects with customers, Basecamp from 37Signals is currently the program to beat. However, it would be nice if Basecamp had a richer set of capabilities for understanding the "who" behind the... ›››

May 18, 2006

A Conversation With Eric Mattson At MarketingMonger

- The Social Customer Manifesto

Eric Mattson of MarketingMonger is on a mission to have 1,000 conversations with marketers, and to present them all as podcasts. Eric writes: "For the 20th podcast in my project, I connected with Chris Carfi of Cerado. is's blog... ›››

May 17, 2006

Haystack Updates - May 17, 2006

- The Social Customer Manifesto

Some news, hot off the presses on the Haystack front. Two big new capabilities to note this week: Multiple Haystack Support and RSS Feed Integration. Here's the skinny. Multiple Haystack Support We've implemented capabilities that allow a single individual... ›››

Category: enterprise social networking | haystack | social networking | socialnetworking

May 12, 2006

Podcast: Customer Relationships, Communications and Enterprise Social Networking

- The Social Customer Manifesto

Had a great conversation on Wednesday with Shel Holtz, on the For Immediate Release podcast. We chatted about the link between communications and customer relationships, and the importance of communication within an organization. We also talked at some length... ›››

May 03, 2006

Links, Links, Links

- The Social Customer Manifesto

"Link" is a word we all throw around a lot. A lot. Let's go to the source on this for a minute (source: answers.com): noun A unit in a connected series of units: links of sausage; one link in... ›››

Category: enterprise social networking | haystack | meshforum | social networking | socialnetworking

April 26, 2006

Haystack Updates - April 26, 2006

- The Social Customer Manifesto

A bunch of news on the Haystack front. In addition to moving to a new infrastructure provider, have put in a load of new capabilities. The most notable two are: Profile Permalinks We realized that, if businesses are going... ›››

Category: enterprise social networking | haystack

April 19, 2006

MySpace For The Office

- The Social Customer Manifesto

Nice piece from BusinessWeek's Steve Rosenbush today: MySpace For The Office. I have a feeling we're definitely going to see the enterprise social networking market heat up in the next six to twelve months; Visible Path's $17million in financing... ›››

Category: enterprise social networking | haystack

April 11, 2006

No, Really. Put The Customer In Charge.

- The Social Customer Manifesto

Guy Kawasaki* cranks out a top-10 list on "The Art Of Customer Service." My favorite of the lot: Put the customer in control. The best kind of customer service happens when management enables employees to put the customer in... ›››

Category: CRM | Marketing | Strategy | haystack | social customer

March 23, 2006

Bill Brantley Groks Haystack

- The Social Customer Manifesto

Bill Brantley writes: "I was first lured to Cerado's site by their "Web 2.0 or Star Wars Quiz" which challenges you to determine if a term is a Web 2.0 concept or a Star Wars character. Anyway, I clicked... ›››

Category: enterprise social networking | haystack