Corante Marketing Hub Network

January 30, 2006

Selling the Surfing Lifestyle

- Crossroads Dispatches

"I went to get my kite," recounts Chris, the charming surfer who was born in Zanzibar and is half-Sri Lankan. From the horizon, it seemed like a dream wave. Luckily others around him had more sense and had heard... ›››

Category: Global Lens | Marketing | The Greater Hunger | Tsunami | Word-of-Mouth Marketing

January 18, 2006

Amanda and Global Fusion

- Crossroads Dispatches

What I figure is a six- or seven-year-old Thai girl with silky black hair plops down next to me at the Stempfer Cafe in Khao Lak. "What's your name?" she asks me confidently in perfect English. "Evelyn. What's yours?""Amanda."... ›››

Category: Global Lens | Innovators and Creators | Social Media | The Future of Work

Letting Yourself Be Changed

- Crossroads Dispatches

I read a blurb about a travel memoir in the Bangkok Post, I believe the book is titled Disappear, but I can't recall. What I do remember is that it reviewer said that the difference between a tourist and... ›››

Category: Awareness | Global Lens | Innovators and Creators | Travel | Weblogs

January 17, 2006

Burma and Silver Linings

- Crossroads Dispatches

On Friday, I went to Burma (or Mynamar as it's now known) on a visa run.  (My visa was good for 30 days and it was about to expire.) Part of me felt guilty giving my crisp $5 bill... ›››

Category: Global Lens | Social Enterprise | Tsunami

January 10, 2006

Sanuk, Customers, and Friends

- Crossroads Dispatches

Just before I hit publish on this post two elderly women, Germans I presume, walk into the rental car/tour operator/Internet cafe office. Your wife. She is alive? They pause for an answer. We are so happy. She helped us... ›››

Category: Awareness | Clear and Resonant Marketing | Global Lens | Marketing | Storytelling | Tsunami | Word-of-Mouth Marketing

December 26, 2005

Tsunami Anniversary Photos

- Crossroads Dispatches

Photos from yesterday and today's One Year in Memory of Tsunami ceremonies on Phi Phi Island, Thailand, which a Bangkok Post reporter tells me was this country's hardest hit island. It's nearly midnight now and December 26th is coming...... ›››

Category: Global Lens | Storytelling | Tsunami

December 20, 2005

Tsunami Anniversary: The Koh Jum Post

- Crossroads Dispatches

Situated halfway between Krabi and Ko Lanta Yai, Ko Jum (also known as Ko Pu) is the sort of laid-back and simple spot that people come for a couple of days, then can't bring themselves to leave. - The... ›››

Category: Global Lens | Social Media | Storytelling | Tsunami

December 15, 2005

Tsunami Anniversary Trek: Liftoff

- Crossroads Dispatches

Routines and habits are the Known, protecting us from the Unknown. Habits are also called home. Habits tame the raw wilderness of existence into the civilized comforts of everyday life. Unfortunately, as we all know, habits gradually domesticate all... ›››

Category: Awareness | Global Lens | Tsunami

December 12, 2005

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Divergent Voices: Take Yer Blinders Off

- Crossroads Dispatches (feed)

Maybe it's standing in line for hours at the Indian consulate this morning that's compounding it, but I'm peeved. I see that Yvonne's been invited to attend (not speak) at an innovation forum. Gee, the voices of innovation in... ›››

Category: BlogHer | Global Lens | Innovators and Creators | Weblogs

December 08, 2005

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You Want to See a Miracle

- Crossroads Dispatches (feed)

This minute now I stopped my reading of a fantastic in-depth coverage in the December 2005 National Geographic to write this (there's so much more in print mag - I'm buying several copies). In National Geo's Hope in Hell...... ›››

Category: Global Lens | Innovators and Creators | Weblogs

December 06, 2005

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Field Reports: Breakthroughs and Being Swept Away

- Crossroads Dispatches (feed)

This article reminds us that Howard Schultz got the inspiration for Starbucks sipping espresso in Milan's cafes. And the Waltons owe a debt to French hypermarkets. I've already said that Japanese brand Muji was struck by the aha! bug... ›››

Category: Customer Empathy | Deep Hanging Out | Global Lens | Innovators and Creators | Start-Ups