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Corante Marketing Hub Network

February 24, 2006

How important is the brand?

- What's Your Brand Mantra?

I'm going to interrupt my series on Maslow & Branding to chime in on a debate between Tom Asacker and Laura Ries. Laura says, "Building strong brands is the key to success, in our opinion, not better products or... ›››

Category: General Branding

February 23, 2006

Maslow & Branding: Control

- What's Your Brand Mantra?

OK... after 2 computer crashes, a new computer and a trip to San Fran, I'm back in business. I've been reviewing the 8 basic human needs in Maslow's Hierarchy and discussing the implications for branding. First came Security and... ›››

Category: General Branding

February 10, 2006

Maslow and Branding: Esteem

- What's Your Brand Mantra?

Yesterday we looked at Security and Connection, the two most foundational needs (above basic survival) on Maslow's Hierarchy. I was planning to focus on another two today, but this next need -- Esteem -- is rather juicy. I'll save... ›››

Category: General Branding

February 09, 2006

Maslow and Branding

- What's Your Brand Mantra?

Remember back in your Psych 101 class when you learned about Maslow's Hierarchy of Needs? Bet you never expected to see it again in the business world, but... ta da! Here it is. Personally I think a few are... ›››

Category: General Branding

January 26, 2006

Change

- What's Your Brand Mantra?

I just started reading "The World is Flat" last night and was struck by this quote by David Schlesinger, who heads Reuters America:"Change is hard. Change is hardest on those caught by surprise. Change is hardest on those who... ›››

Category: Conferences | General Branding | general business

December 05, 2005

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Madison Avenue and branding

- What's Your Brand Mantra? (feed)

In Bob Bly's recent post entitled The Great Madison Avenue Branding Rip-Off,' he and friend Richard Armstrong argues:“'Get three Madison Avenue types in a room and it’s ‘branding’ this and ‘branding’ that. But it’s ridiculous... it’s just one of... ›››

Category: General Branding