Corante Marketing Hub Network OUR PUBLICATIONS:

Corante Marketing Hub Network

March 01, 2006

Value versus Value

- Mary's Blog

This morning, as I read Raley’s grand opening circular with all those low, low prices, I got to thinking about – yep – pricing. Now, I’m a big proponent of value pricing (versus cost plus, which is what a... ›››

Category: Marketing | Mktg. Troubleshooting | Ramblings | enterpreneur sanity check | entrepreneur sanity check | marketing troubleshooting | pricing

February 24, 2006

Of deals and dices

- Mary's Blog

This post over at Here comes the Blog, A dicey decision got my synapses to snapping. She’s writing about marriage and couples but her thoughts apply just as well to business relationships. Through the years, I’ve done any number... ›››

Category: Ramblings | biz dev tips & traps | business development | entrepreneur sanity check | strategic alliances

February 14, 2006

'You can’t handle the truth!'

- Mary's Blog

As Jack snarled at Tommy boy in A Few Good Men. Well, okay, maybe you’re not the Nicholson fan that I am. But, this statement could also apply to many companies and non-profits of all sizes, from the top... ›››

Category: Ramblings | biz dev tips & traps | business development | business planning | entrepreneur sanity check

February 13, 2006

Tired of blah-blah seminars?

- Mary's Blog

Tired of juggling your schedule and/or driving all over for business seminars that are often little more than stale sales pitches? Well, my Real-World Roundtable is now a tele-seminar series, with extras including an e-letter and special pricing for... ›››

Category: Marketing | Mktg. Troubleshooting | Ramblings | biz dev tips & traps | business development | entrepreneur sanity check | marketing troubleshooting

February 10, 2006

Turning technology into a commodity

- Mary's Blog

Roxanne over at Bare Feet beat me to the punch in talking about a recent post by Tom Peters re a biz book. She makes excellent points re not only technology but the challenges of being a (and selling... ›››

Category: Ramblings | biz dev tips & traps | entrepreneur sanity check

February 01, 2006

Busy ain’t necessarily productive (duh, Mary).

- Mary's Blog

Yes, more world-shattering “old news” Productivity Means Working Smarter, Not Longer, by Stever Robbins (a Harvard MBA and published author with a heapin’ helping of common sense perspective.) But, if this is “old news” and we all know it... ›››

Category: Ramblings | entrepreneur | entrepreneur sanity check | productivity

January 31, 2006

Busy ain’t necessarily productive (duh, Mary).

- Mary's Blog

Yes, more world-shattering “old news” Productivity Means Working Smarter, Not Longer, by Stever Robbins (a Harvard MBA and published author with a heapin’ helping of common sense perspective.) But, if this is “old news” and we all know it... ›››

Category: Ramblings | entrepreneur | entrepreneur sanity check | productivity

January 30, 2006

'Or they’d kill themselves.'

- Mary's Blog

I spent the weekend in Tao Ski Valley, which has some of the steepest and longest runs in the country. And, they have a world-class ski school and great services for all types and ages of skiers. It’s more... ›››

Category: Biz Dev - Tips & Traps | Marketing | Mktg. Troubleshooting | Ramblings | business development | entrepreneur sanity check | marketing troubleshooting

January 27, 2006

Passion doesn’t equal Profit.

- Mary's Blog

I got a call yesterday from a small biz owner here in town. She loves what she does, believes she’s providing a high-quality, high-value service, and knows how to run a business (she’s held management positions in other companies).... ›››

Category: Entrepreneur Sanity Checklist | Marketing | Pet Peeves | Ramblings | business planning | entrepreneur sanity check | strategic planning

January 19, 2006

'Strategic Alliances: Snake or Hamster?

- Mary's Blog

This BBC headline tweaked my sense of whimsy: “Snake ‘befriends’ snack hamster.” (Is it me or does that hamster look a tad nervous?) This also tweaked my synapses re strategic alliances. In any negotiation, there are differences in perspective,... ›››

Category: Biz Dev - Tips & Traps | Entrepreneur Sanity Checklist | Ramblings | business development | entrepreneur | entrepreneur sanity check | strategic alliances