Corante Marketing Hub Network

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December 30, 2005

Brightening Up Lives Through Care, Participation and Artistry

- Crossroads Dispatches

When tsunami volunteer Niyarm Chivawattansukul, a carpenter from Narathiwat, approached Ban Tub Tawan to help in a housing project in February, his original plan was to make ordinary house to replace those destroyed by the disaster. But after a...

Category: Deep Hanging Out | Innovators and Creators | Participatory Marketing | Tsunami

December 13, 2005

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Tsunami Anniversary Trek: T-Minus 2 Days

- Crossroads Dispatches (feed)

He said, When you draw people out, you'll find that everybody has something to tell you.That's Doris Drucker speaking at her husband Peter Drucker's eulogy in Claremont (in the hills of east Bay Area) this past Saturday. The blurb...

Category: Customer Empathy | Deep Hanging Out | Innovators and Creators | Storytelling

December 06, 2005

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Field Reports: Breakthroughs and Being Swept Away

- Crossroads Dispatches (feed)

This article reminds us that Howard Schultz got the inspiration for Starbucks sipping espresso in Milan's cafes. And the Waltons owe a debt to French hypermarkets. I've already said that Japanese brand Muji was struck by the aha! bug...

Category: Customer Empathy | Deep Hanging Out | Global Lens | Innovators and Creators | Start-Ups

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Watch People And You Will Know, Part 3

- Crossroads Dispatches (feed)

Some insight into why customer insight doesn't always yield insight (and food for thought on meeting people with a sense of adventure and discovery). Customers can be guides, if we care to listen. Recently, Robert Scoble wrote a brief...

Category: Awareness | Deep Hanging Out | Innovators and Creators

November 28, 2005

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Cafe Culture and Fueled Entrepreneurs

- Crossroads Dispatches (feed)

I'm in the mood to write more slices of life about Silicon Valley. Dig into what makes Silicon Valley unique. (Of course now I want to delve into my homebase just as I get ready to leave for Asia...

Category: Deep Hanging Out | Innovators and Creators | Silicon Valley | Start-Ups