Corante Marketing Hub Network

January 17, 2006

Profound Multicultural Misunderstanding and Understanding

- Crossroads Dispatches

I finally asked John Moretti, whose been here on and off for much of the year post-tsunami, why the motorbikes insist on riding on the shoulder of the road. I often have to get off the shoulder and onto... ›››

Category: Awareness | Customer Empathy | Innovators and Creators | Teachable Moments | Tsunami

December 13, 2005

feed).jpg" border="0" style="padding:3px;background:#fff;border:1px solid #ccc;margin-top:10px;margin-right:15px" width="100" height="75" />

Tsunami Anniversary Trek: T-Minus 2 Days

- Crossroads Dispatches (feed)

He said, When you draw people out, you'll find that everybody has something to tell you.That's Doris Drucker speaking at her husband Peter Drucker's eulogy in Claremont (in the hills of east Bay Area) this past Saturday. The blurb... ›››

Category: Customer Empathy | Deep Hanging Out | Innovators and Creators | Storytelling

December 06, 2005

feed).jpg" border="0" style="padding:3px;background:#fff;border:1px solid #ccc;margin-top:10px;margin-right:15px" width="100" height="75" />

Field Reports: Breakthroughs and Being Swept Away

- Crossroads Dispatches (feed)

This article reminds us that Howard Schultz got the inspiration for Starbucks sipping espresso in Milan's cafes. And the Waltons owe a debt to French hypermarkets. I've already said that Japanese brand Muji was struck by the aha! bug... ›››

Category: Customer Empathy | Deep Hanging Out | Global Lens | Innovators and Creators | Start-Ups

November 30, 2005

feed).jpg" border="0" style="padding:3px;background:#fff;border:1px solid #ccc;margin-top:10px;margin-right:15px" width="100" height="75" />

Coupa Café: Secrets of Buzz

- Crossroads Dispatches (feed)

A brand is not built by acquiring customers; it is built by keeping them, Nick Wreden writes in ProfitBrand, selected by Strategy + Business as the best marketing book of 2005. (Honorable mentions include All Marketers Are Liars, Brand... ›››

Category: Clear and Resonant Marketing | Customer Empathy | Innovators and Creators | Word-of-Mouth Marketing