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- WonderBranding: Marketing to Women
I take great pride in having Walter Koschnitzke as a partner, and not only because I can now spell his name without having to look at his business card. Walter is going great guns as part of the Wizard... ›››
Category: Current Affairs
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- WonderBranding: Marketing to Women
No one is more faithful at writing substantial content on a blog than my partner Chuck McKay. He never takes the easy road that so many of us do, filling in between posts with bits of jabberwocky. Each and... ›››
Category: Current Affairs
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- WonderBranding: Marketing to Women
I love the PEF stuff (Personal Experience Factor) and partner Mike Dandridge has this stuff down cold. It's been his passion for years and he loves sharing his knowledge through his speaking engagements and his blog, Business Turnaround. Mike's... ›››
Category: Current Affairs
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- WonderBranding: Marketing to Women
Day two of Wizard Week continues with Sonja Howle, my partner in San Antonio. Following her passion, Sonja's expertise lies in experiential marketing in cultural tourism and real estate development. In other words, she has studied the legendary parterships... ›››
Category: Current Affairs
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- WonderBranding: Marketing to Women
I'm traveling this week, but it's the good kind of road trip... a few days in O'Keefe country. And what better time than now to share some of the brainpower that percolates from my Wizard of Ads partners? Some... ›››
Category: Current Affairs
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- WonderBranding: Marketing to Women
If you find yourself in the New York City area on June 8 & 9, make it a point to check out the Innovative Marketing Conference, hosted by Corante network and Columbia Business School. The conference promises a "provocative... ›››
Category: Current Affairs
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- WonderBranding: Marketing to Women
Apparently, my last post on the current state of General Motors got their corporate attention. Cynthia Price, Manager of Diversity Sales & Marketing/Women, addressed some of my statements in a thoughtful post on the GM Fast Lane blog. She... ›››
Category: Current Affairs
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- WonderBranding: Marketing to Women
Is it just me, or is this commercial totally whacked? Maybe I'm getting old and don't understand the younger generation. I guess private "female matters" aren't so private anymore, but this does push it to the limit. Funny? I... ›››
Category: Current Affairs
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- WonderBranding: Marketing to Women
Dove announced today it is launching a Canadian verison of the Campaign for Real Beauty. I predict another bump in revenue for Unilever... Today, Canada. Tomorrow... the world! Bwa-ha-ha-ha-ha!... ›››
Category: Current Affairs
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- WonderBranding: Marketing to Women
It was deja vu all over again this past weekend, as I sat reading the local newspaper. The frontpage headline read, “Car Dealers Say Small Car is Way of the Future.” It seems that with gas prices hell-bent for... ›››
Category: Current Affairs
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- WonderBranding: Marketing to Women
Just in case you are under the misguided assumption that women are passive, let-it-go-it-doesn't-affect-me namby pambys, check this out -- Holly opens up a major can of whup ass on Dodge this morning. Not so much for their latest... ›››
Category: Current Affairs
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- WonderBranding: Marketing to Women
Boy, do you have good timing. If ever there was a moment to read this blog, this is it. I've just learned that my partners, Jeff and Bryan Eisenberg, are offering the seminar deal of the century. Jeff and... ›››
Category: Current Affairs
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- WonderBranding: Marketing to Women
It was the timidity and fear of magazine editors that changed the world forever for American women in the 1960’s. Publications like McCall’s, Redbook and Ladies Home Journal had commissioned one of their regular freelance writers to do a... ›››
Category: Current Affairs
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- WonderBranding: Marketing to Women
Inc.com, website for Inc. magazine, launched a stylish new website today complete with a full business resource center. I'm honored to have been invited by Inc. to come on board as a columnist for their marketing section - my... ›››
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