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April 13, 2006

Signal vs. Noise vs. Customers

- The Social Customer Manifesto

There's quite the conversation going on over at 37signals' "Signal vs. Noise" blog today, and I'm still puzzling over why said conversation is even taking place. What's going down: Matt Linderman, from 37s, today put up a post that... ›››

Category: Branding | CRM | Marketing | Strategy | conservation | conversation management | sales effectiveness | transparency

April 11, 2006

No, Really. Put The Customer In Charge.

- The Social Customer Manifesto

Guy Kawasaki* cranks out a top-10 list on "The Art Of Customer Service." My favorite of the lot: Put the customer in control. The best kind of customer service happens when management enables employees to put the customer in... ›››

Category: CRM | Marketing | Strategy | haystack | social customer

March 26, 2006

Blog recommendations for sales people

- Marketing Roadmaps

Since PR is apparently passe (link found on Burningbird) and marketing is a dirty word, I figured I go for broke today and write about the third topic area of this blog, sales. Because, hey, sales  is probably the... ›››

Category: Blog | CRM | Customers | Integrated Sales & Marketing | Marketing | bank marketing | guidemark | marketing tips | newsletter | sales | sales blogs | sales management | sales tips

January 28, 2006

Companies Don't Buy; People Do

- The Social Customer Manifesto

Brian Carroll: 'Lead generation is a conversation, a dialogue; it is not a series of campaigns. Again, companies don't buy; people do. This mindset can open up a whole new set of possibilities.'... ›››

Category: CRM | sales effectiveness

January 27, 2006

The Social Customer Manifesto Podcast 27JAN2006

- The Social Customer Manifesto

click here to subscribe Summary: Leif Chastaine and Christopher Carfi discuss the American Marketing Association's 'Ahead of the Curve' session in Chicago, the marketing challenge for RSS, Salesforce.com taunts and temps Siebel employees, launch of the 'Healing Space' health... ›››

Category: Branding | Business Blogging | CRM | Marketing | Podcasting | RSS | blogs | business blogs | business podcasting | cerado | corporate blogging | cultural awareness | enterprise blogging | enterprise social networking | ethnobotany | green | healing | healing space | naturaleza | rainforest | sa

December 07, 2005

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Best Buy Apologizes For Strongarming Some Xbox Customers

- The Social Customer Manifesto (feed)

Apparently, some customers looking for the best buy on the new Xbox 360 instead were met with less-than-stellar sales tactics at some Best Buy stores, with sales personnel 'requiring' customers to purchase unwanted accessories as part of a bundle... ›››

Category: Branding | CRM | Marketing | sales effectiveness | so-called CRM | social customer | transparency

November 28, 2005

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Thank You, SearchCRM Readers!

- The Social Customer Manifesto (feed)

Wow. Just got the following email from Mia Shopis, Associate Editor, SearchCRM.com: Dear Christopher, Congratulations! We've tallied the votes and we are pleased to announce that you have won SearchCRM.com's Best CRM Blog Award. Our readers have chosen The...... ›››

Category: CRM | business blogging | business blogs | corporate blogging | enterprise blogging | sales effectiveness | social customer