February 21, 2006

Biz Blog Profile Series: Masi Guy Blog, Masi Bicycles

- Diva Marketing (Blog)

Biz Blog Profile Series is a behind the scene look at how corporations, non profits, higher education institutions and arts organizations are using blogs to support their marketing goals. Blending old world tradition with modern technology. Sounds like it... ›››

Category: Brand Strategy | Marketing Strategy | Weblogs | biz blog profiile series | blogs | business_blogs | business_week | corporate blogging | masi_bicycle

Gratuitous Metablogging

- The Social Customer Manifesto

I usually try to avoid the whole 'blogging about blogging' thing, but there are a couple of good things that have popped through in the last couple of days that may be worth a look, if you're into that... ›››

Category: Business Blogging | Marketing | blogs | business blogs | corporate blogging | enterprise blogging

February 14, 2006

Blogging Power Law Dynamics

- The Social Customer Manifesto

Great article on blogs and power law dynamics that showed up on my desk this morning, from New York magazine. 'When [Clay] Shirky compiled his analysis of links, he saw that the smaller bloggers’ fears were perfectly correct: There... ›››

Category: Business Blogging | Marketing | blogs | business blogs | business podcasting | corporate blogging | enterprise blogging | long tail | longtail | relationship hubs

February 13, 2006

Yee-hah! Charter Street Launches!

- The Social Customer Manifesto

For the second time in as many months, am thrilled to announce that a new business blog is on the scene; this time it's the Charter Street blog ('a blog about entrepreneurship, the internet, and the state of the... ›››

Category: Business Blogging | Strategy | blogs | business blogs | corporate blogging | enterprise blogging | transparency

January 27, 2006

The Social Customer Manifesto Podcast 27JAN2006

- The Social Customer Manifesto

click here to subscribe Summary: Leif Chastaine and Christopher Carfi discuss the American Marketing Association's 'Ahead of the Curve' session in Chicago, the marketing challenge for RSS, Salesforce.com taunts and temps Siebel employees, launch of the 'Healing Space' health... ›››

Category: Branding | Business Blogging | CRM | Marketing | Podcasting | RSS | blogs | business blogs | business podcasting | cerado | corporate blogging | cultural awareness | enterprise blogging | enterprise social networking | ethnobotany | green | healing | healing space | naturaleza | rainforest | sa

Business Blogging At IBM

- The Social Customer Manifesto

Julie Alterio at The Journal News has a decent article up on the scope of blogging initiatives within Big Blue and other organizations. Irving Wladawsky-Berger, IBM's VP of technical strategy and innovation is quoted as saying: 'We absolutely recognize... ›››

Category: Business Blogging | Marketing | RSS | blogs | business blogs | corporate blogging | enterprise blogging | transparency

January 19, 2006

Thoughts For The Beginning Blogger

- The Social Customer Manifesto

One of our clients is starting to charge full-force down the blogging path and asked for some feedback on the posts they were working on. Not going to get into the details of what they're working on quite yet,... ›››

Category: Branding | Business Blogging | RSS | blogs | business blogs | corporate blogging | enterprise blogging

January 06, 2006

Explosive Growth

- The Social Customer Manifesto

Was on a call regarding the upcoming AMA Hot Topic session in Chicago (gratuitous plug: you can still register here), and a startling point was made (paraphrased). 'The number of new bloggers is growing so rapidly that we're seeing... ›››

Category: Business Blogging | Marketing | blogs | business blogs | corporate blogging | enterprise blogging

January 04, 2006

Executive Ghost (Writer) Bloggers

- Diva Marketing (Blog)

B.L.Ochman points us to a new piece of blog research. This one is about senior executives who..supposedly.. author blogs. I say supposedly because the findings indicate out of 750 respondents only 17% actually write their own blogs. That's 667... ›››

Category: Weblogs | corporate blogging

December 23, 2005

Citizen Journalism Does Not Equal Wild West Blogging

- Diva Marketing (Blog)

Blog buddy, Debbie Weil added an important comment to her Kriptonite story post, that in the long-term, is more significant than if Kriptonite got it right or got it wrong. I think there's a cautionary tale in here about... ›››

Category: Marketing Strategy | Weblogs | corporate blogging

December 21, 2005

Citizen Journalism Does Not Equal Wild West Blogging

- Diva Marketing (Blog)

Blog buddy, Debbie Weil added an important comment to her Kriptonite story post, that in the long-term, is more significant than if Kriptonite got it right or got it wrong. I think there's a cautionary tale in here about... ›››

Category: Marketing Strategy | Weblogs | corporate blogging

December 12, 2005

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Business Podcasting Article In The Baltimore Sun

- The Social Customer Manifesto (feed)

The key line: 'In what amounts to a nationwide social experiment, corporate America is testing whether this cheap and quirky medium proves useful in the battle to reach the public, communicate meaningfully with employees and keep costs down.' link:... ›››

Category: Branding | Business Blogging | Marketing | blogs | business blogs | business podcasting | conversation management | corporate blogging | enterprise blogging

December 08, 2005

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5 Ways To Combat Negative Blog Comments

- Diva Marketing (Blog) (feed)

The #1 concern I'm hearing from organizations interested in exploring blogs to support marketing strategies is, But what about the negative comments? How do we control people posting bad things about our brand or our company or our toilet... ›››

Category: Brand Strategy | Customer Loyalty | Interactive Marketing | Marketing Strategy | Weblogs | corporate blogging

November 28, 2005

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Thank You, SearchCRM Readers!

- The Social Customer Manifesto (feed)

Wow. Just got the following email from Mia Shopis, Associate Editor, SearchCRM.com: Dear Christopher, Congratulations! We've tallied the votes and we are pleased to announce that you have won SearchCRM.com's Best CRM Blog Award. Our readers have chosen The...... ›››

Category: CRM | business blogging | business blogs | corporate blogging | enterprise blogging | sales effectiveness | social customer

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