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April 13, 2006

Signal vs. Noise vs. Customers

- The Social Customer Manifesto

There's quite the conversation going on over at 37signals' "Signal vs. Noise" blog today, and I'm still puzzling over why said conversation is even taking place. What's going down: Matt Linderman, from 37s, today put up a post that... ›››

Category: Branding | CRM | Marketing | Strategy | conservation | conversation management | sales effectiveness | transparency

December 12, 2005

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Business Podcasting Article In The Baltimore Sun

- The Social Customer Manifesto (feed)

The key line: 'In what amounts to a nationwide social experiment, corporate America is testing whether this cheap and quirky medium proves useful in the battle to reach the public, communicate meaningfully with employees and keep costs down.' link:... ›››

Category: Branding | Business Blogging | Marketing | blogs | business blogs | business podcasting | conversation management | corporate blogging | enterprise blogging