March 07, 2006

'In Some Ways All Men Are Alike'

- Ageless Marketing

My February 25th post promised a continuation of my discussion of developmental psychologist David Gutmann’s book, Reclaimed Powers: Men and Women in Later Life. In the meantime, I posted a brief entry concerning the fall from favor being suffered... ›››

Category: Consumer Behavior | Marketing | boomers | human development

February 25, 2006

Book Review: Reclaimed Powers: Men and Women in Later Life

- Ageless Marketing

I’m excited! I’ve finally gotten into a book written by one of the smartest students of adult behavior you’ve probably never heard of. He’s David Gutmann, professor of psychiatry at Northwestern University. The book is Reclaimed Powers: Men and... ›››

Category: Consumer Behavior | Marketing | aging

February 22, 2006

Helping Customers Process Their Lives

- Ageless Marketing

A new direction for my blog: A letter from a confused finanée: I am in a four-year relationship and engaged to be married soon. I recently discovered that my fiancée has a box of items from her ex-boyfriend who... ›››

Category: Advertising | Consumer Behavior | Marketing

February 15, 2006

Beer Sales Go Flat in 2005 (Again)

- Ageless Marketing

________________________________(Don't Forget to stop by my new blog, Firms of Endearment, The Blog. While you are there, type your email address into the SUBSCRIBE box to get automatic updates.)________________________________ I do wonder when “they” will ever get it. “They,”... ›››

Category: Advertising | Consumer Behavior | Marketing | human development

February 10, 2006

Super Bowl XL Commercials Put on Trial in the Brain

- Ageless Marketing

Well, we're nearly a week past Super Bowl XL. Other topics have now mostly replaced the after-game talk about quarterbacks and commercials around the office watering hole. But meanwhile a team of brain scientists at theUCLA Ahmanson-Lovelace Brain Mapping... ›››

Category: Advertising | Brain | Consumer Behavior | Marketing

December 12, 2005

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What is Most Relevant to Consumers Today

- Ageless Marketing (feed)

Marketing guru Seth Godin introduced the term permission marketing to us. But in so doing, he was only memorializing a fact of no small significance: before I can persuade you to a course of action I must get landing... ›››

Category: Advertising | Consumer Behavior | Marketing

December 08, 2005

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Why We Don't Experience Reality in Real Time and Why It Matters

- Ageless Marketing (feed)

The image that most readers of yesterday’s post would have seen after staring at the graphic for 30 seconds or so is called an “afterimage.” The afterimage resulted from certain optical cells “getting tired” from 30 seconds of staring... ›››

Category: Brain | Consumer Behavior | Marketing

December 07, 2005

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Mother Nature, the Supreme Illusionist

- Ageless Marketing (feed)

Mother Nature is an illusionist. She tricks us into believing in an infinite number of untruths. Perhaps the greatest untruth of all was the belief that people once had that the earth was flat. Believe it or not, some... ›››

Category: Brain | Consumer Behavior | Marketing