February 27, 2006

Getting My Attention

- WonderBranding: Marketing to Women

I have been on the road non-stop for what seems like a month now. Wait... it has been a month. As far as work goes, my professional cup runneth over and the only way I could be happier is... ›››

Category: Concepts & Principles

January 24, 2006

What's In a Name

- WonderBranding: Marketing to Women

A tap on the shoulder took my attention away from the deli counter for a moment. The finger belonged to a woman I recognized as another regular shopper at my favorite grocer, where I’d stopped this morning to pick... ›››

Category: Concepts & Principles

January 02, 2006

The Best of Intentions

- WonderBranding: Marketing to Women

It’s been a nice, quiet holiday season in my household; the first time in many years that we didn’t travel. Taking a bit of time off meant more opportunity to watch the morning news shows and sit down with... ›››

Category: Concepts & Principles

December 13, 2005

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You Don't Know Jack(ie).

- WonderBranding: Marketing to Women (feed)

Maybe it’s just me, but sometimes I get the feeling a lot of you out there don’t really know your customers. As. In. Don’t. Have. A. Clue. Every marketing plan you’ve concocted and piece of advertising copy you’ve agonized... ›››

Category: Concepts & Principles

December 05, 2005

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Your Brain on Shopping

- WonderBranding: Marketing to Women (feed)

I need to make a confession. I am jealous of my husband. Sometimes, the shopping process just seems so easy for him. He decides what he wants, does a little research, bada-bing, bada-boom, he buys what he wants. And... ›››

Category: Concepts & Principles