Corante Marketing Hub Network OUR PUBLICATIONS:

Corante Marketing Hub Network

February 27, 2006

Fun Toy for Strategy Nerds: Al Ries's Reversal Test

- Being Reasonable: The Blog

Is Al Reis's Strategy Reversal Test a Useful Tool? Al Ries might be hopelessly out of touch when it comes to technology, but once in a while he still has something to add to conversations about marketing strategy. Smart... ›››

Category: Categories | Commentary | Marketing | Ratings | Reasonable Bloggers | Reasonable Indeed (4-5) | Sectors | Topics | marc e. babej | public sector | transportation & travel

February 25, 2006

Chevrolet's American Revolution: Trying to Survive with Meaningless Sloganeering

- Being Reasonable: The Blog

As the Winter Olympics draw to a close, we’ll see the last of 254 commercials aired by the Chevrolet division of beleaguered General Motors.  Olympic devotees won’t soon forget the patriotic theme that echoed repeatedly for a fortnight: 'America’s... ›››

Category: Advertising | Categories | Commentary | Ratings | Reasonable Bloggers | Sectors | Tim Pollak | Topics | automotive | totally unreasonable (1-2)

February 23, 2006

How Not to Brand a Country

- Being Reasonable: The Blog

Is Botswana's Country Branding Effort Doomed from the Outset? Rob Marsh’s Brand Story is fast becoming one of our favorite blogs. Today, a great post on Botswana’s plans to brand istelf. In a nutshell, the scheme appears doomed from... ›››

Category: Categories | Commentary | Marketing | Ratings | Reasonable Bloggers | Sectors | Topics | marc e. babej | public sector | totally unreasonable (1-2)

February 22, 2006

'Does Emma Have Bad Breath?' What's it to You, 1800Petmeds?

- Being Reasonable: The Blog

Over the Holidays, I introduced you to Emma, my four year-old Husky. She’s a bright dog by any standards – and evidently a lot brighter than her owner who made the mistake of signing up for “occasional offers” from... ›››

Category: Advertising | Categories | Commentary | Ratings | Reasonable Bloggers | Sectors | Topics | i see the point (3) | marc e. babej | retail

February 21, 2006

Is Account Consolidation Over? Not Likely

- Being Reasonable: The Blog

Is Account Consolidation a “Myth”? The headline in in this week’s Adweek lead story leaves little room for doubt:  “Debunking the Consolidation Myth.” The subhead makes it unequivocal: “Clients are increasingly choosing multiple partners over single shop.” So what’s... ›››

Category: Advertising | Categories | Commentary | Media & Entertainment | Ratings | Reasonable Bloggers | Sectors | Tim Pollak | Topics | totally unreasonable (1-2)

February 13, 2006

The Demise of TV: Don't Hold Your Breath

- Being Reasonable: The Blog

What are the Prospects of TV as an Ad Medium? Pundits delight in predicting the decline , if not the outright death, of television advertising.  On Sunday, the august New York Times joined the chorus with a lead story... ›››

Category: Categories | Commentary | Media | Media & Entertainment | Ratings | Reasonable Bloggers | Reasonable Indeed (4-5) | Sectors | Tim Pollak | Topics

Being Reasonable Voted Best Marketing Blog

- Being Reasonable: The Blog

A big thanks to all of you. The results of Adland’s Battle of the Ad Blogs are in, and we won in our category - against some formidable competitors. Tim and I really appreciate all your votes, and hope... ›››

Category: Advertising | Categories | Commentary | Marketing | Reasonable Bloggers | Topics | marc e. babej

February 10, 2006

The Super Bowl: Where Selling is 'Taboo'?

- Being Reasonable: The Blog

Should Selling be Taboo on the Super Bowl? “The reason for creating and airing most commercials – to sell something – is ‘almost taboo’ in the Super Bowl setting.” “Almost taboo”? This astonishing quote came from the respected chairman... ›››

Category: Advertising | Categories | Commentary | Media & Entertainment | Ratings | Reasonable Bloggers | Sectors | Tim Pollak | Topics | totally unreasonable (1-2)

February 07, 2006

Seth Godin Does it Again

- Being Reasonable: The Blog

Do Most People View iPods as Disposable Fashion Statements? Another excursion into the absurd, courtesy of Seth Godin. In a recent blog post, Godin argues that the current iPod quality controversy is overblown…... ›››

Category: Categories | Commentary | Marketing | Ratings | Reasonable Bloggers | Sectors | Technology | Topics | marc e. babej | totally unreasonable (1-2)

February 06, 2006

Super Bowl XL Advertising: Few Signs of Intelligent Life

- Being Reasonable: The Blog

What do you Think of This Year's Crop of Super Bowl Ads? Tim will post our “official” Super Bowl” roundup in a few days, but here’s a first take: all in all, another decisive victory for mediocrity. Many ads... ›››

Category: Advertising | Categories | Commentary | Media & Entertainment | Ratings | Reasonable Bloggers | Sectors | Topics | automotive | food & beverages | marc e. babej | nondurables | retail | services | totally unreasonable (1-2)

February 01, 2006

The New at&t: What Were They Thinking?

- Being Reasonable: The Blog

Does New at&t branding hold water to AT&T Classic? Ed Whitacre knows an icon when he sees one.  So after his SBC Communications acquired the remnants of once-proud AT&T, he adopted the name of his new acquisition for the... ›››

Category: Advertising | Categories | Commentary | Marketing | Ratings | Reasonable Bloggers | Sectors | Technology | Tim Pollak | Topics | totally unreasonable (1-2)

January 26, 2006

Do We Have an Ameriprise for You

- Being Reasonable: The Blog

How Damaging is the Leak of Information on 230,000 People to Ameriprise's Image?... ›››

Category: Advertising | Categories | Commentary | Marketing | Ratings | Reasonable Bloggers | Sectors | Topics | marc e. babej | services | totally unreasonable (1-2)

January 24, 2006

Google vs. Dept. of Justice: Smart Marketing

- Being Reasonable: The Blog

Is Google Scoring PR Points By Standing Up to the DoJ? By Tim Pollak “Google Resists U.S. Subpoena of Search Data.” The headline on the front page of The New York Times on January 20 screamed it out and... ›››

Category: Categories | Commentary | Marketing | Media & Entertainment | Ratings | Reasonable Bloggers | Reasonable Indeed (4-5) | Sectors | Technology | Tim Pollak | Topics