Corante Marketing Hub Network

February 16, 2006

In the box: revenge of the geeks?

- Johnnie Moore's Weblog

Prompted by several friends, and finally by some excellent posts from Marc Babej, I've read Douglas Rushkoff's latest, Get Back in the Box. This is one of the best non-fiction books I've read in a long time. It's one... ›››

Category: Branding | cluetrain | conversations | douglas rushkoff | opensourcemarketing

January 24, 2006

Making conversation

- Johnnie Moore's Weblog

James and I are fond the label 'Open Source Marketing', without (I hope) getting too attached to it or pedantic about it. We use it cover a range of ways in which organisations can create more real engagement with... ›››

Category: Branding | apple | cluetrain | opensourcemarketing