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- Crossroads Dispatches
"The Greatest Story Never Told: How Marketing Could Save the World" is the actual cover theme headline of Ode Magazine this month (issue 32). I literally did a double-take when I saw it tucked neatly in the stand as... ›››
Category: Awareness | Clear and Resonant Marketing | Marketing
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- Crossroads Dispatches
Radical marketing thought #1 (btw, I am exploring bleeding edge of my own ideas out loud):Write as deeply, fish as far down as you want, satisfy yourself first, then reader cannot fail to receive telepathic shock and meaning-excitement by... ›››
Category: Clear and Resonant Marketing | Innovators and Creators | Marketing
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- Crossroads Dispatches
"Adams Branding, founded by legendary design icon, Donald Adams, has lent its innovative branding solutions and creative expertise to various national brands including, Proctor & Gamble, Starbucks and Johnson & Johnson. This year, Adams has engaged its "heart" and... ›››
Category: Awareness | Clear and Resonant Marketing | Innovators and Creators | Marketing
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- Crossroads Dispatches
Travelpod is an online community for independent travellers and they offer free travel blogs as well as other features like obtaining travel insurance. (Here's my companion Travelpod blog for TsunamiAnniversary.com - with more of a traveling pilgrim's theme.) As... ›››
Category: Awareness | Clear and Resonant Marketing | Participatory Marketing | Travel | Weblogs
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- Crossroads Dispatches (feed)
I went to Whole Paycheck the other night. Hadn't been there in quite awhile as I was living frugally this year as I took a time-out from paid work post-tsunami (still engaged in pro bono work). Whole Paycheck is... ›››
Category: Clear and Resonant Marketing | Innovators and Creators
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- Crossroads Dispatches (feed)
A brand is not built by acquiring customers; it is built by keeping them, Nick Wreden writes in ProfitBrand, selected by Strategy + Business as the best marketing book of 2005. (Honorable mentions include All Marketers Are Liars, Brand... ›››
Category: Clear and Resonant Marketing | Customer Empathy | Innovators and Creators | Word-of-Mouth Marketing
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